Importance of Positioning and Repositioning for Marketers

Management
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Management 1
Contents
Introduction......................................................................................................................................2
Importance of positioning and repositioning for marketers............................................................3
Positioning...................................................................................................................................3
Implications for performance of business....................................................................................4
Positioning map...............................................................................................................................4
Methods to achieve the repositioning..............................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Management 2
Introduction
The aim of the report is to produce a case study analysis that is related to the marketing problems
that are faced by the business. The report includes the analysis related to the case study questions
that have been explained. This includes the relevance and importance of positioning and
repositioning for marketers. It also shows the implication for the performance of business if that
move is considered as successful. The paper includes the positioning map of the company and its
related competitors that are present in the market. In the end, two methods which are used by
brand like Burberry for achieving the repositioning.