Strategic Analysis of ASDA: PESTEL and SWOT Analysis

Individual
Coursework

Executive summary:
Strategic analysis is a process that is adopted for the purpose of conducting research on a
particular organisation based on its external operating environment. This type of analysis is very
Crucial to formulate the future strategic development. Generally such strategies are different
from the overall regular functioning of the business as there is identification of some of the
specific type of information that will assist in the process of appropriate strategy development.
Further there is also use of some of the analytical techniques in order to evaluate the factors that
are part of the macro and the micro environment by application of relevant tools such as SWOT
analysis and the PESTLE analysis.

Table of Contents
INTRODUCTION...........................................................................................................................4
External analysis:....................................................................................................................4
Internal analysis:.....................................................................................................................6
REFERENCES .............................................................................................................................11

INTRODUCTION
Strategic environment is described as the broad range of strategic factors that are in
possessing a impact on the overall global conditions. These factors include both the factor that
are associated with macro and micro elements (Morozov, 2018). ASDA is a popular retail brand
that belongs to births supermarket retailer that was started in the year 1949 and its headquarter
are present on Leeds, west Yorkshire. Present report is based on a organisation so that there can
be future research that can be conducted by use of strategic management tools such as pestle and
swot analysis to evaluate the environment in which a organisation is operating. Further analysis
is used to reach to relevant conclusions.
External analysis:
PESTEL analysis
As there in the percent market condition, multiple types of business and competitor are
running their organization in the same or different market place and position (Policy, 2018). So
for the success in the market, in comparison to the competitor they need to do the analysis of
organisational strength, weakness, opportunity and threat (SWOT) and in the SWOT analysis it
involves the analysis of various external and internal factors which are part of organisation
planing and effect it highly. So for the analysis of external environment factors there is the well
organized framework available that is PESTEL analysis (Gallego-Posada and Puerta-Yepes,
2018). This frame work involve the investigation of these external factors such as Political,
Economical, Social,Technological,Environment and Legal factor.