Individual Destination Management Plan

INDIVIDUAL DESTINATION
MANAGEMENT PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Critical evaluation of region hospitality and tourism physical and cultural resources...........2
Innovation proposed to develop resources.............................................................................5
Regional, national and international stakeholders..................................................................8
Challenges faced by region in implementation of strategy..................................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Tourism industry is the fastest growing sector that contributes well in economic
development of nation. UK remains the most popular destination from tourist’s point of view.
Tourism industry helps in developing employment opportunities in the nation and
supports in development of the region. Travel industry of Britain is dynamically affiliated with
many public and private firms their contribution aid in improving infrastructure and other
facilities in the nations.. It is the place where travellers can get relaxed and can feel happy. In the
year 2014, approx. 969900 overnight visitors have come to Bath. Whereas, in 2015, number of
visitors have got increased and city of Bath has reached on rank top 12th in Visit Britain ranking
system (Tourism and the Visitor Economy, 2016). In the year 2015, there were 323000
international visitors have come to the destination, this were 36.8% higher as compare to 2014.
In the year 2014 there were 969900 overnight tourist those who have visited Bath city in that
year. In the year 2015 more than 1 million visitors have come to Bath city.
Illustration 1: Domestic tourism in Bath
Source: (Tourism and the Visitor Economy, 2016)
Total spending of travellers was recorded 411 million. This money has been utilized of
the development of the nation (Pike, 2015). In the year 2015 visitors have spend 411 million in
B&NES. Statistical records of 2015 show that Bath city was in the 12th rank. Bath is largest
Urban city. There are many industries those which are providing employment opportunities to
the local people. Over a period of time Bath city tourism has been increased by 12% in term of
money spend by travellers and increase number of visitors in the city by 10% (Tourism and the
Visitor Economy, 2016).
Present study will evaluate tourism resources that are currently not in use or under
developed whose development might enhance number of visitors in Bath. Furthermore, it will
explain role and impact of stakeholders within specified landscape. Report will prepare
destination management plan in order to attract more visitors towards the location. Report
critically evaluation of region hospitality and tourism physical and cultural resources. In
addition, it will cover Architectural innovation, organizing international games in the Bath city,
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existing structures, quality of tour packages in location. It will explain National & International
Stakeholders of Bath city. Furthermore, it will describe challenges faced by region in
implementation of strategy
Critical evaluation of region hospitality and tourism physical and cultural resources
The City of Bath is the beautiful place which is the most beautiful place in England
(Cetin and Bilgihan, 2016). It is situated within south west of England. It is the place that is
popular for its breakfast, accommodation, restaurants etc. Hot springs, Roman Baths attract
visitors towards the location. In order to enhance visitor attraction in Bath it is essential for the
authorities that to pay attention on developing cultural and physical resources that are not
developed. Cultural resources are the most essential resources that can be natural and man-made
both (Brebbia and et.al, 2017).
Culture is essential aspect for economic development of country. It plays crucial role for
business life of Bath city as well. There are healthy hotels, restaurants that gains attention of
mass audience towards Bath city.
Man-made resources are objects that are shaped by human being due to specific purpose.
On other hand natural resources are related with the natural activity that do not have any specific
objective. These cultural resources explain believes, values and past human experience of certain
groups. Therefore, this resource is considered as unique and express the beauty of the destination
in effective manner. It is the evidence that describes past and present cultural identify of country
(Inversini, Cantoni and De Pietro, 2014). Each person has its own culture but most of the people
like to travel in other locations to know more about other culture and know about beauty of their
culture. This resource is related with beliefs, festivals, architecture, dance, dressing, diet, arts etc.
All these things attract most of the people towards the location and they feel happy by getting
cultural experiences of particular landscape (Bassiony and Bayoumy, 2016). Development in
cultural resources encourage travellers to come to the place and develop understanding about
uniqueness of the cultural aspects of the destination.
Tourism is the global leisure activity in which city can explore their culture and can make
others aware with the beauty of the location (Harris and Wise, 2017). Many international
travellers visit different places in order to know different cultures, their traditional, believes and
values. This attract them towards the destination and make them happy ion the location. If
cultural resources of Bath are being promoted and developed then it can help the city in
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