Entrepreneurship and Business Environment: A Case Study of Gym-shark

Individual essay

EXECUTIVE SUMMARY
The market of business is enlarging at rapid scale. It has become important for entrepreneur
to be aware about market in which they are operating their activities & functions. With changing
time period, many businesses has been established within market place. Furthermore, to implement
business activities properly reliable information is needed to be required so that goals and success is
achieved appropriately. Moreover, an entrepreneur should have new ideas & thinking to run
business specifically.

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
A. Overview of entrepreneur ..........................................................................................................3
B. About entrepreneurial organisation- ..........................................................................................6
Role of leader & becoming successful leader .................................................................................6
c. Contribution to economy & society.............................................................................................8
Survival Issues related to pandemic.................................................................................................9
Recommendation...........................................................................................................................10
CONCLUSON....................................................................................................................................11
RERERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
In market, business is wider and broader comprises of wide range of functions & operations.
In this contemporary business, it is essential to be competitive so that goals are accomplished in
proper manner. With this changing market situations, it has become essential to focus on changing
needs & demands of end users. In retailing industry, it has become essential to examine market
situations so that it is easier to achieve competitive benefit (Beliatis, 2018). Business environment
has deep impact on business development & it increases the importance of development as well as
growth. Entrepreneurship refers to developing or producing of new product or change in market.
Main aim of this report is to understand the business environment & its impact. Gym-shark, an
apparel fashion company headquartered in U.K. The entity was founded in 2012 by entrepreneur
Ben Francis & Lewis Morgan. It has many competitors such as Jenny Bird, Ashworth & Parker, etc.
This report comprises of entrepreneurship concepts, about organisation, contribution to economy &
society and impacts of COVID19.
MAIN BODY
A. Overview of Gym-shark
Gym-shark is an apparel fashion industry which was founded by British business man Ben
Francis. He was born in June in 1992 & has net worth of around 700 million. He is educated from
Aston university & South Bromsgrove High. When he was teenager, he developed a website that
sold cars license plates. Further, he also built iPhone fitness tracking apps through these online
activities he developed business of fitness apparel & develop a retail business. Moreover, he first
sells supplements but profit margin was less then he combines the clothing in business. He
introduces this proposed firm with his school nine teammates & they initiate. Co-owner of a brand
who is Lewis Morgan is also founder of Gym-shark. The chosen company sell their products &
services are global scale.
Personality traits of entrepreneur-
These personality traits of entrepreneur are those who which reflects the personalty skills of
individual of becoming entrepreneur. There are basically several types of traits which are described
as follows-
 Motivated- Ben Francis is motivated person who has a high will power to achieve
something. Thus motivation allow him to become a successful entrepreneur. Without
motivation, an entrepreneur cannot achieve success (Danielli, 2020).
 Innovative mind- It is another trait of Ben, as he developed an innovative business with