Marketing, Sales and Negotiation skills: A Case Study of Gym Shark

Marketing, Sales and
Negotiation skills

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Role of Marketing in supporting organizational Objectives.......................................................3
PESTEL and SWOT Analysis of Gym Shark.............................................................................4
Analysis of Marketing Mix of Gym Shark.................................................................................6
Sales and Negotiation skills applied by Gym Shark...................................................................7
Reflection ...................................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business organizations need to market their products in order to promote them to boost
the sales and increase overall profitability of the business. For successful marketing of the
products, they need to use effective marketing strategies with appropriate marketing mix strategy
of their products. They should analyse the external environment by using various business
frameworks to execute marketing strategies efficiently (Nogueira, Gaspar and Gomes, 2022).
The following report will cover the role of marketing to support organizational objectives. The
chosen organization is Gym Shark. It is a UK based company in manufacturing as well as retail
industry headquartered in England and dealing in the products like apparels, sportswear, fitness
fashion etc. The report will cover the role of marketing in success of Gym Shark objectives ; its
SWOT and PESTEL Analysis. The report will also cover the Marketing mix to promote its
products. Further, it will also cover the sales and negotiation skills applied by Gym Shark and
thereby will present the reflection on skills learnt therefrom.
TASK
Role of Marketing in supporting organizational Objectives
Marketing plays a crucial role in promoting the business of the company and in achieving
its objectives by boosting sales and profitability of business. It helps in customer retention and in
increasing the market share of company. Marketing is basically a customer-centric concept that
facilitates achievement of objectives. It ensures customers' satisfaction by fulfilling their needs
by way of effective marketing techniques. Now a days businesses also uses digital marketing
strategies to promote their products through online platforms and by the use of E marketing and
M marketing (Valette-Florence, Meenaghan and Kahle, 2022). Businesses need to develop their
own website to advertise their products through internet marketing. Social media is also an
effective platform to advertise the products that customers need. In context with Gym Shark, it is
a British fitness apparel company in retail as well as manufacturing sector offering the products
in apparel , Athleisure and sports equipment industry. It was established in 2012 by Ben Francis
in England. It is a multinational company as its products are accessible to the customers of more
than 180 countries by its own website i.e. gymshark.com.
Gym Shark uses various marketing strategies to promote its products. It primarily
considers digital marketing to be effective for promoting its products worldwide. It has its