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Hofstede's Cultural Dimensions Essay

   

Added on  2020-10-23

6 Pages1246 Words291 Views
Individual Essay

Table of ContentsQ1. Critical evaluation of the suggestions that are made in the article........................................1Q2. Agreeing and disagreeing with the suggestions and their justification.................................1Q3. Other suggestions that should be mentioned.........................................................................2REFERENCES................................................................................................................................4

Q1. Critical evaluation of the suggestions that are made in the articleIn Hofstede model four different dimensions are analysed that helps to aaaess businessenvironment of the organisations. These are individualism/ collectivism, power distance,uncertainty avoidance and masculinity/ femininity (Beugelsdijk, Maseland and Van Hoorn,2015). From the article it has been analysed that global organisations are required to adjust todifferent environments. Following suggestions are made in the article:National culture is important to understand consumer behaviour and marketing forcompanies. This suggestion have negative as well as positive aspect because nationalculture is important but there are several other factors that are required to be focused tounderstand behaviour of customers and marketing of the products. These are marketknowledge, preferences of clients etc.The culture of the organisation is based three different aspects. These are values, normsand behaviour. These three elements are essential for an organisation but apart from themsome other factors should also be considered by companies. These are rituals, symbolsand belief of the society. For all the business entities it is very important to focus on allthese elements so that they can establish an ethical environment within the country wherebusiness is operated (Goodrich and De Mooij, 2014).Power distance dimension refers to the power inequality among employees and theirsuperiors and it is adapted by most of the companies in USA. It has negative and positivepoints that are required to be considered by the organisation. Now a days both are treatedequally by the business entities equally. When this type of culture is followed in theenterprises then it results in high employee turnover as they doesn't feel good at theworkplace due to autocratic behaviour of leaders.Q2. Agreeing and disagreeing with the suggestions and their justificationThree different suggestions have been analysed from the article and the investigator isagreeing with two of them and disagreeing with one.Agree:“National culture is important to understand consumer behaviour and marketingfor companies.” According to the investigator it is very important for the organisations to focuson national culture so that business can be operated appropriately. For those businesses that are1

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