Impact of New Technologies on the Hospitality Industry

Individual Industry
Sector Report

Table of Contents
INTRODUCTION...........................................................................................................................3
The impact of new technologies:................................................................................................3
Impact of digital business models:..............................................................................................4
New forms of customer engagement...........................................................................................6
New organisational culture.........................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
E commerce and the growth of digital technology has complete transformed the way
different industries are functioning across different parts of the world. There has been complete
change in the way organisations now perceive their functionalities and operations with context of
fast changing customer needs and requirements. It is very important to analyse the overall impact
of changing nature of digital technology on the hospitality sector (Shabhati, 2021). There is
analysis of the effect of digital technopolis like IoT, Big data, cloud and artificial intelligence the
industry. Further there is analysis of e commerce & other digital models in the business. Along
with it there is evaluation of the changing customer engagement in industry and the altering
organisational culture of the industry.
The impact of new technologies:
Internet of things is reference is regarded as collection of various devices and objects that are to
be linked together by use of Internet connection. The hub for collection is based on sending and
collecting data by use of Internet that helps devices for making decisions and based on particular
patterns.
Cloud computing technologies: For the purpose of being more competitive and add value to the
organisation there is need to embrace the digital transformation process in business. In
Hospitality industry there has to be integration of new form of technologies that can speed up
and improve the business process.
Benefits:
In hospitality industry Marriott hotel it is having several benefits in terms of:
Higher flexibility that is there is organisation development and management that is helping in
saving costs and maintaining IT resources.
Cost effectiveness: Cloud solutions are tailor made in hospitality industry as per business
requirements it provides a scalable framework model (Prasojo, 2020). Organisations are able to
choose cheaper solutions for maintaining expensive IT infrastructure.
Artificial intelligence: Artificial intelligence has improved the overall efficiency at workplace as
it has augmented the way working is done by human beings. AI is taking receptive tasks and then
human workforce is free up so that they are able to involve in more creative tasks. AI has