This report is based on NEXT PLC, it is British multinational company that is retailer in clothing, footwear and home products. The report covers making of communication plan and also framing of SMART objectives. Moreover, it covers the marketing communications strategy as well as creative strategy. This report also analyses contents of Gantt chart as well as measures the outcomes of campaign. There is also indicative campaign budget being framed for understanding total amount that has to be invested for achievement of the marketing communication campaign that leads to success.