This report discusses the organizational latest trends, and drivers of the china market with the help of PESTLE analysis that highlights the business drivers to internationalize the brand. Analyze various trade barriers are coming during the imports in the China. Social and ethical issues are analyzed with the help of corporate social responsibility that is important for the organization to adapt in their operations. Culture in china and UK was identified with the help of Hofstede culture of dimension. This report has been analysed the importance of International expansion strategy because it helps to setup business and enhanced the overall business performance. Moreover, it has been examined the business model canvas which become represent the different factors and help to establish a sustainable development in global marketplace.
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