Strategic Marketing for Bristol Cars Limited in Argentina

Individual
Management Report

EXECUTIVE SUMMARY
This is the report which mainly provides detail explanation about the meaning and
concept of strategic marketing. Along with this is the report consist of importance of strategic
marketing which leads towards the business operations in an effective manner. It is the
marketing strategy which assist in developing effective action plan which help in attaining
organisational goals and objectives positively. In this report, Bristol Cars Limited is chosen as
the base company which mainly deals in manufacturing in automotive sector. After examining
their current market profitability, company decides to launch “Driverless car” within the market
of Argentina. It is the report categorised into is various parts which includes an analysis of micro
environmental factor so that management team of the company will be able to identify their
threats and opportunities in Argentina. Apart from this, there are various entry options used by
managers of Bristol Cars Limited such as Joint venture, Merger & Acquisition and many more.
There is a section which includes market segmentation and targeting which is used by Bristol
Cars Limited so that they can provide these services and products at the market of Argentina. At
last different marketing strategies are included in this report which assist in attaining competitive
advantage at new marketplace.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
PESTLE..................................................................................................................................5
Market entry mode...............................................................................................................11
Market Segmentation............................................................................................................13
Porter's generic strategy........................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCE.................................................................................................................................17

INTRODUCTION
Strategic marketing is define as a set of various activities which is performed by
organisation in order to differentiate itself at the marketplace. With the assistance of this,
company will be able to create value of the goods and services provided by them to their
customers. Along with this, strategic marketing assist in examining the requirements and
demands of their target market so that they can make effective decisions which assist in
enhancing their success rate (Adelino, Schoar and Severino, 2012). In the present report, Bristol
Cars Limited is chosen as the base company which is a United Kingdom based automotive
vehicle company. They perform various business operations which is accompanying with
manufacturing & trading of luxury cars which is hand-built. Management team of Bristol Cars
Limited decides to expand their business functions by introducing “Driverless car” within the
market of Argentina. In this report discussion has been made on an analysis of various threats &
opportunities available at the marketplace of Argentina. This is done with the help of PESTLE
analyses of the country. Apart from this, various entry modes are going to be examined in this
report which will assist them in different ways.
MAIN BODY
It has been identified that Bristol Cars Limited is a automotive company which is based
in UK and decides to do a business expansion so that they can grab various opportunities
available at the marketplace. For this, managers of the company should chose Argentina as it is
the country which have wide range of scope in the sector of automotive. In the present context,
company wants to make business expansion with the help of new and innovative technology
which should be Driverless cars. In such types of cars, driver just need to enter the destination
and provide command according to their requirements. In addition to this, it also includes
charging facility where driver need to charge it rather than filling the fuel in it. But it is also
required for the company to examine and analyse the macro environmental elements which
highly affects the business functions in both positive and negative manner. For this, managers of
Bristol Cars Limited use PESTLE framework (Ang, Benischke and Doh, 2015).
It has been said that Bristol Cars Limited going to launch Driverless cars in the
marketplace of Argentina. This will assist them in order to enhance their current market share
and grab ample number of opportunities available at the competitive marketplace. Apart from