Strategic Marketing

Strategic Marketing

Table of content
• Adaptation and standardization of marketing mix
• CBBE model
• Integrated marketing communication
• Measurement of success

Adaptation and standardization of marketing mix
• Standardisation: This is referred to the strategy where a firm expands its business operations
using its existing products and services. Under this, the firm implements similar pricing as
well as promotional strategies
• Adaptation: This method requires a company to develop a whole range of unique products
and services in a way that it attracts more customers and satisfy the needs in a better manner.

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• Product: The product strategy used by Bristol Cars is adaptation, and the offering is
“Driverless Car”.
• Price: Premium pricing strategy is being adopted by Bristol Cars Limited
• Place: The firm would be using online channels as a distribution method along with offline
showrooms.
• Promotion: Alongside standard methods like social media, company would use exclusive
preview of Driverless Car as an effective promotional tool