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Individual Management Report - British Catalogue Retailer

   

Added on  2021-02-19

12 Pages3612 Words40 Views
IndividualManagement Report

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3PESTEL ......................................................................................................................................3Mode of entering the market.......................................................................................................6Market segmentation...................................................................................................................7Porter's generic strategy..............................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARYThis assignment is based on different concepts and aspects of marketing and thecontribution made in activities of business organisation. Marketing strategies have been includedin this for helping the company achieve its goals and objectives. Argos Ltd. Is a companysituated in UK and Ireland. Furthermore, it is a British catalogue retailer which sells variety ofproducts in the category of household and personal. It is launching online service to Germany inorder to expand the market and customer reach. Furthermore, this report comprises of different parts which start with PESTEL whereinmicro environmental factors have been analysed. The second part is about various market-entry options that can be considered by Argos toenter the market. These include Merger & Acquisition, strategic alliance and many similarroutes. Third section has elaborated about market segmentation as well as targeting which can beconsidered by Argos for identifying those areas having greater potential. This helps informulating market strategy. The last division has explained marketing strategies for achieving goals and objectives. Inthis part, Porter's generic strategy model has been used to analyse the level of competition. 1

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