Management Report on Marketing Strategies for Equitek Ltd.

Individual
Management Report

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTEL ......................................................................................................................................3
Mode of entering the market.......................................................................................................6
Market segmentation...................................................................................................................7
Porter's generic strategy..............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARY
This assignment is based on different concepts and aspects of marketing and the
contribution made in activities of business organisation. Marketing strategies have been included
in this for helping the company achieve its goals and objectives. Equitek Ltd. Is a company
situated in UK. Furthermore, it is a manufacturer of besposke saddle which is considered
luxurious. It is launching leather belts in Germany in order to expand the market and customer
reach.
Furthermore, this report comprises of different parts which start with PESTEL wherein
micro environmental factors have been analysed.
The second part is about various market-entry options that can be considered by Equitek
Ltd. to enter the market. These include Merger & Acquisition, strategic alliance and many
similar routes.
Third section has elaborated about market segmentation as well as targeting which can be
considered by Equitek Ltd. for identifying those areas having greater potential. This helps in
formulating market strategy.
The last division has explained marketing strategies for achieving goals and objectives. In
this part, Porter's generic strategy model has been used to analyse the level of competition.
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