Individual Marketing Plan - Task 1

Individual Marketing
plan- task 1

TABLE OF CONTENT
INTRODUCTION.........................................................................................................................1
MAIN BODY..................................................................................................................................1
Concept and process of marketing...............................................................................................1
Segmentation, targeting and positioning.....................................................................................3
Buyer behaviour...........................................................................................................................4
Product life cycle and extended marketing mix..........................................................................5
Elements of extended marketing mix..........................................................................................6
Major decisions involved in developing advertising programs...................................................7
CONCLUSION..............................................................................................................................8
REFRENCES...................................................................................................................................9

INTRODUCTION
Marketing plan is an operational document which outline an advertising strategy that a
company can implement in order to generate leads and reach its target market. Further, the
present study also helps to develop a deep understanding regarding marketing plan and the
process involved within this. Moreover, the report will highlight the creative marketing
campaigns that helps a business to improve the market share.
The chosen business for this report is The Tiny bakery who offer range of food products
at reasonable rates. Also, the investigation will identify the steps involved within marketing
process and by using the segmentation, targeting and positioning, it will help to attract the
customers. Moreover, report will identify the buyer behavior sand product life-cycle that helps
to make effective decision for the company.
MAIN BODY
Concept and process of marketing
Marketing is the technique which is used to create and distributing valuable, consistent
content that helps to attract the individual towards a business (Gubíniová and et.al., 2021). Also,
small as well as large corporations uses marketing in order to promote the products so that it will
help to enhance the revenue as well.
Steps involved within marketing process
Marketing is all about how companies create values for customers and generate strong
relationship to capture value from customers. The marketing process involved 5 steps that are
undertaken by the company which are as mentioned below:
1

Understanding the marketplace and customer needs: It is the first process where
company have to understand the needs and wants of customers that helps to satisfy them. This in
turn increase the long term customer equity (Marketing process: 5 steps of marketing proces,
2020). Through this step, company is able to implement the marketing activity accordingly
which will benefited to the company.
Designing a customer-driven marketing strategy: After analyzing the customer wants,
company have to choose the customer driven strategy that provide a set of values and also
benefits to the customers as well. In this, different concepts have introduced that helps to grab
attention of customers which include production, product, selling, marketing and societal
concepts.
Integrated marketing plan: After executing customer-driven marketing strategy,
company have to use 4P's of marketing which helps a business to implement its marketing
strategy. This in turn assist to build the customer relationship and deliver the best outcomes as
well.
Profitable relationship: Under marketing process, company have to maintain a
profitable customer relationship by deliver superior customer value and satisfaction (Patsiotis,
2