P1 Role and Responsibilities of Marketing Function - McDonald's

Marketing Essential

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Role and responsibilities of marketing function.....................................................................1
TASK 2............................................................................................................................................5
P2 How responsibility and role of marketing relate wider company context..............................5
TASK 3............................................................................................................................................6
P3 Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives........................................................6
TASK 4..........................................................................................................................................10
P 4 Produce and evaluate a basic marketing plan for the chosen organisation.........................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is a action of promoting as well as selling commodities and services to buyer
according to their requirement. It also includes advertisement, market research, sales material or
many more. Management of the company has develop strategies, plan in order to run entire
business activities appropriately. Marketing manager has conducting market research to identify
clients needs, preference, attitude, motivation factors, perception behaviour and many more
accordingly firm are produce goods and services to satisfy consumers demand effectively. In this
assignment choose McDonald's company in order to analysis impact of marketing essentials
elements on organisation performance as well as productivity (Dibb and Simkin, 2013).
McDonald's is a fast food firm that was established at America in the year 1940. It was introduce
by Richard and Maurica McDonald. It is a world largest fast food restaurant chain on the basis of
their revenue. They are serving around 69 million clients daily from 36900 outlets in over 100
nations. Management has make contract of franchisees to enter into new market segment. Here
approx 375000 employees are working and generate total income of US$ 4.686 billion in 2016.
This report covers role of marketing and its interrelation with other department of an
organisation. It also includes marketing mix of McDonald's and its marketing plan.
TASK 1
P1 Role and responsibilities of marketing function
Marketing: It is a process firm has identify customer's needs accordingly develop product
in order to create value for clients and build strong relationship with potential consumers to
capture worth for buyers in return. Marketing procedure has follows some step that are detail as
follows:
 Marketing manager has identify consumers needs and wants by organising market
research activity (Lamb, Haia and McDaniel, 2011).
 Through this, they are know which kind of goods may produce like in size, colour,
features etc.
 They are design a customer – driven marketing strategies in order to capture large
market share in current industry. Through this, firm are able to provide satisfaction to
potential consumers.
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 Management has develop integrated marketing system thus help to deliver superior value
to buyers in an effective manner. Through this, they are able to provide higher quality
services to their clients effectively.
 Marketing manager has build profitable relationship with their consumers by this they
are create buyers delight value to get satisfaction in long period of time appropriately. In the last, organisation has capture value for their market buyers thus help to create
profits and consumers equity in long run.
Needs, Want and Demand: According to marketing, needs can be define as consumers
state for particular goods and services in order to get specific benefits, whether it is a function of
emotional state. Wants is a desire of particular product to satisfy that needs (Mettler and
Guiberteau, 2011). Demand is a specific goods that has capability to full fill need effective so
that for this individuals has ability as well as willingness to buy that item.
Current as well as future trends: In present market environment, marketing has ability to
change to whole industry trends effectively. Marketing manager has conducting market research
to identify future needs of clients. Through this information, firm conducting forecasting related
to sales, funds, resources, inflow, outflow, inventory and many more thus help to predict future
trend effectively. Each one company used marketing tool in order to increase awareness about
commodities among potential consumers in an appropriate manner.
External environment impact on marketing activities of McDonald's: There are several
external factor are available which are create positive as well as negative impact on an
organisation performance, productivity. Some external factors political, social cultural,
technological, economical, legal, environmental etc. McDonald's has run their business activities
in 100 nation so that each one elements has create impact on their performance (Chiego, 2018).
For example, in India beef has been ban by government so that McDonald's can not able to sell
their product that made by this. In replace of this they develop new food allutikki burger
according to their need. So that, social cultural environment of that country may affect
organisation goods list and many more others things overall their performance should be
effected.
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