Marketing Portfolio of Sony Music Entertainment

INDIVIDUAL MARKETING
PORTFOLIO

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of Sony Music Entertainment and its marketplace.....................................................3
Current state of music marketplace and overview of market......................................................3
Marketing strategy of Sony music entertainment........................................................................4
Marketing strategy of its competitors..........................................................................................5
Reason behind chosen strategies..................................................................................................5
TASK 2............................................................................................................................................5
Describing the strategy which company would like to improve..................................................5
Describing new and innovative approach....................................................................................6
Plan of implementation................................................................................................................6
Recommendations........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing portfolio is the theoretical set of investments that included all kind of
resources available in investment universe, with all asset weighted in proportion to their sum
presence in market. The current report is based on Sony music entertainment and its marketing
portfolio. It explain the marketplace of company and more information about their business,
justifies the music marketplace in UK as well as marketing strategy of organization. This study
clarifies the Warner music group marketing strategies as well and explain the improvement of
Sony marketing strategy. Furthermore, it defines the innovative method implement by company
and justifies the plan of implementation along with challenges and possible results which may
affect final outcome.
TASK 1
Overview of Sony Music Entertainment and its marketplace
Sony music entertainment is well recognized as Sony music, it is an American
multinational music empire owned by Sony corporation of American and incorporate as common
partnerships of Sony music holdings Inc, through subsidiary of Japanese empire sony that is
Sony entertainment (Galuszka, 2015). Behind universal music group organization is placed at
second biggest of big three record firms. They own 50 percent of SYCO entertainment, which
managed some of the globe most popular as well as successful reality TV formats, including The
X factor and Got talent. Company set its market position at second number ahead of Warner
Music Group, they adopt different types of marketing strategies in order to reach at their
consumers and increase profitability. Sony announced in 2019, July that Sony music
entertainment and ATV or Sony would merge to become Sony music group. It is world's best
music recorded company with roster of current music artists that includes wider array of
international superstars and local artists as well as big catalogue that comprises most essential
recording in the past.
Current state of music marketplace and overview of market
Music industry is defined as sector representative of companies that record, publish,
market, produce and distribute music. The current state of music marketplace in UK, grow by
more than 2% in 2017. They worth £4.5 billion and contribute to economy, as per view of study
by UK music (Taylor, 2014). The companies measuring music which covers all field of sector,
showed 100 million maximize in 2016. Japan, US, Germany and UK are the nations who have