Adidas and Nike Marketing Strategies

Individual Marketing
Portfolio

Cover content
 Introduction
 Adidas and its competitors
 Adidas marketing strategy
 Nike marketing strategy
 Marketing approach
 Innovative approach
 Recommendation
 Conclusion
 References

Introduction
Marketing is the procedure of study and management of exchange relationship
among employees. The assignment is based on Adidas which is
multinational seller of sports items and athletic shoes. The main motive of
this project is to evaluating strategic marketing approach compare to their
competitors in the market and used appropriate strategy.

Adidas and its competitor
Adidas is the international marketer of shoes and sports products which was
developed by Adi Dassler in the year of 1920s. The company headquarter
is situated in Herzogenaurah, Germany which manufacture and designs
sports shoes, clothings and apparel. This is the biggest sportswear
producing organisation in the Europe country and it is second largest in
across the world.