Adidas and Nike Marketing Strategies

This presentation evaluates the marketing strategies of Adidas and Nike in the sports industry. It discusses their promotional, pricing, and distribution strategies, as well as innovative approaches. Recommendations for improving marketing efforts are provided.

Individual Marketing
Portfolio

Cover content
 Introduction
 Adidas and its competitors
 Adidas marketing strategy
 Nike marketing strategy
 Marketing approach
 Innovative approach
 Recommendation
 Conclusion
 References

Introduction
Marketing is the procedure of study and management of exchange relationship
among employees. The assignment is based on Adidas which is
multinational seller of sports items and athletic shoes. The main motive of
this project is to evaluating strategic marketing approach compare to their
competitors in the market and used appropriate strategy.

Adidas and its competitor
Adidas is the international marketer of shoes and sports products which was
developed by Adi Dassler in the year of 1920s. The company headquarter
is situated in Herzogenaurah, Germany which manufacture and designs
sports shoes, clothings and apparel. This is the biggest sportswear
producing organisation in the Europe country and it is second largest in
across the world.

Sports market
The current sports market is increasing at international level for acquiring high
growth and development in different nations. The largest reason for these
growth is the enhancement of income and revenue which drive for make
effective dealings that estimate the actual revenue in the context of largest
sports industry.

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Adidas marketing strategy
Adidas has making its existence as a
strong player in the sports
shoes and apparel sector.
 Promotional strategy
 Product range and pricing
strategy

Nike marketing strategy
Nike is the major competitor of
Adidas company due to capture
their desired customers in the
large market place.
 Distribution strategies
 Pricing strategies

Reason for selecting strategy
 Acquiring more customers.
 Maximization in sales volume

Marketing approach
Adidas is one of the most popular brand which produce more than 660 million
products in every year and generate sales revenues around € 14.5 billion and
they employs approx 53,731 people in over 160 countries as well. It can be
analysed that Adidas always focus on keeping their brand more efficient and
use appropriate strategies for promoting products or services in well manner.

Strategy to improve
Adidas consider various tools and techniques of marketing for the purpose of
creating more awareness among customers and promote products or
services in the target audiences in accurate way. There is required to
implement plans and strategies regarding promotional methods and use
creativity so that sports persons can feel more effective and motivation
while performing their tasks.

Innovative approach
New advertising/ Branding opportunity- Advertisements are best
components of marketing and promotional tools that support in generating
demands as well as creating customers with effective manner. The main
purpose of the advertising is to inform customers and convince them
regarding particular goods and services so that they can be aware and
attracted towards company.

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Advertising media consideration: In this, Adidas has required to select best
methods for providing informations to the targets audiences such as
television, magazines and internet etc. Adidas is using several media
such as
 Covert advertising
 Celebrities

Challenges
There are various challenges that can be faced by the Adidas while
implementing particular plan such as impact of environmental aspects
including political, economical, global, technological, social and legal that
can affects on the new strategies and business activities as well.

Recommendation
 Adidas must use different tools and methods of marketing to develop
business with well manner.
 They should consider effective advertising methods for creating
awareness among customers so that they can be attracted in effective
way.

Conclusion
According to the above report, it can be analysed that Marketing can be used
for making, creating, keeping and satisfying their customers towards
various products and services of company. It is the biggest sportswear
producing organisation in the Europe country and it is second largest in
across the world.

References
Dessain, N. and Zeuch, M., 2015. Human Resources Marketing and
Recruiting: Essentials of Recruiting Events. Handbook of Human
Resources Management, pp.1-10.
Hall, R.J., 2014. Email Marketing Blueprint for Beginners: Building An Opt-
in List Essentials.
Dessain, N., 2016. Human Resources Marketing and Recruiting: Introduction
and Overview. Handbook of Human Resources Management, pp.3-21.

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