Marketing Strategy and Plan for Nike VaporMax

MARKETING STRATEGY AND PLAN
-Nike VaporMax
07/06/2023

Introduction
 Purpose:
 Analysis of marketing strategy and plan for the Nike VaporMaxtm
 Provide a background and analysis of the manufacturer, product, target market, pricing
strategy, promotion strategy, and placement of the product
 Develop recommendations to improve the success of the product
 Limitations:
 Limited to the online resources
 Time constraint for the research
07/06/2023

Scope
 Overview of the product and manufacturer
 SWOT analysis of the product
 Target Market analysis
 Product analysis
 Three layers approach
 Product Classification
 Product Life-Cycle
 Brand Position
 Price analysis
 Product Price
 Competitors price
 Pricing Strategy
 Pricing Technique
 Factors affecting price
07/06/2023

Scope
 Promotion of the product:
 Advertisement analysis
 Placement of the product
 Direct or indirect placement
 Distribution intensity
 Retail Outlet
 Innovative Recommendations
07/06/2023