Marketing Management of TRAVELODGE

Marketing Management of
TRAVELODGE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
LO 1: Marketing Audit Principles and TOWS Matrix of Travelodge.........................................4
LO 2: Marketing Objectives........................................................................................................7
LO 3: Marketing Mix of Travelodge using 7Ps ..........................................................................8
LO 4: Ways to improve the level of customer service...............................................................10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing campaign is an organized course of action and plan to promote or sell the
product or services of a company. Travelodge is a UK based private company operating in
Hospitality industry and serving across UK, Ireland and Spain. It has more than 570 hotels in
UK, making it the largest independent brand of hotels in UK. This report focuses on a 12 months
marketing campaign- “Enabling a leading Brand” for the company and will explain the
marketing audit principles undertaken in order to develop TOWS matrix which will help to
demonstrate its competitive environment. The report will also state and justify Marketing
Objectives based on SMART Model and highlight the 7 Ps of Marketing Mix for the hotel.
Important proposals have been recounted for future adaptations and improvements of
Travelodge's customer service as a part of the marketing campaign.

MAIN BODY
LO 1: Marketing Audit Principles and TOWS Matrix of Travelodge
Marketing Audit process of examine complete environment from direct mails to social
media campaigns. The purpose of marketing audit is to sort through resources of company and
find out the strategies, whether they are working or not. Marketing audit is based on macro-
environment and political factors, it checks the business mission and its feasibility. The Audit is
done in a systematic and comprehensive way and is ideal for generating TOWS matrix.
TOWS matrix is derived from Swot analysis model and it also aimed in generating the business
marketing strategies for Travelodge with the analysis of its internal and external business
environment factors in the sector of hospitality industry.
1. Threats:-
Threats in the hospitality market for Travelodge are the intense competition in the market
from their competitor, the market is so highly competitive in the sector and many of the
competitor are providing better deals and services which impact the company's business. Even
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ource: www.travelodge.co.uk