Individual Marketing Report

Individual Marketing Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
TASK 1............................................................................................................................................3
Marketing TOWS for Travelodge...............................................................................................3
TASK 2............................................................................................................................................6
Justification of 3 Marketing Objectives......................................................................................6
TASK 3............................................................................................................................................7
Marketing mix plan.....................................................................................................................7
TASK 4............................................................................................................................................9
Proposals to improve customer service.......................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES .............................................................................................................................12

INTRODUCTION
In the time of fast development business objectives are required to be driven by actions
and marketing movements. When markets are prone to change and accepting innovation in a
very effective manner then actions are required to be aligned with business objective in
prominent manner (Harris, Ciorciari and Gountas, 2018). In the current crisis of corona virus
every industry is at their bad phase and specifically hospitality industry is facing high losses. So
within this companies are required to modify their marketing plan. This report is enlightening
various aspects which are associated with marketing concepts and plan of Travelodge.
Travelodge is a company within hospitality industry and operating their hotel chains within UK,
Ireland and Spain. Travelodge is known as one of the most prominent independent hotel chain
of UK which is having more than 500 hotel branches across UK. This report is included with
marketing objective and TOWS matrix which is going to help the company in their marketing
campaign called “Enabling a leading brand”.
MAIN BODY
TASK 1
Marketing TOWS for Travelodge
TOWS matrix is a framework which is helpful in interpreting comparison of various
aspects which is used in order to achieve overall objectives of business (Jacobson, 2019). TOWS
matrix is helpful in matching up internal strength of the company with external opportunities
which are developed in order to get high edge benefits within business and attainment of
predefined goals in early manner. This framework is helpful in developing business strategies in
such a manner that this could assist the business in aligning with their business goals and
objectives for short and long term. The major concern for TOWS for Travelodge is to get to
know about their opportunities and threats which are faced by them in order to inculcate
strengths and weaknesses in apt manner. Being a business within hospitality industry Travelodge
is facing major problems in enhancing their customer base and brand image due to corona virus
crisis as this pandemic is impacting hospitality industry to a gruelling halt and this is the reason
that businesses are loosing their identity from market and in order to deal with this situation
TOWS Matrix is having positive implications in get to know about strengths which could lead

the company to achieve maximum within their procured resources and high brand recognition
within marketplace. TOWS matrix in the context of Travelodge has been elaborated as under:
Threats
 Due to availability of
huge competitors threat
of substitution is high.
Similarly demands of
customer are emerging
and dynamic in nature
so this is coming up as
threat for Travelodge
(Raouf, 2019).
 Due to corona crisis
economy is facing
downturn which is
coming up as threat for
Travelodge.
 Customer are having
very low cost of
switching which is
hampering their
sustainability in
adverse manner.
Opportunities
 As the company is
expanding their
business within foreign
market so this may lead
them to enhance their
brand image within
global periphery.
 Usage of technology
within their business
may provide them
immense opportunities
to sustain within
market and acquire
high customers.
 Customers are prone to
use customised
services so this is
emerged as an
opportunity for
Travelodge to offer
customised services to
their customer.