Marketing Management Assignment - Polo Ralph Lauren
Added on 2020-10-22
6 Pages1324 Words470 Views
Individual Presentationand Report
Table of ContentsINTRODUCTION...........................................................................................................................1Literature review..............................................................................................................................1Marketing concept to promote women's bag within market........................................................1Consumer decision making process.............................................................................................1CONCLUSION ...............................................................................................................................3RECOMMENDATIONS.................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONWomen bag is considered as one of the most essential part of women's lifestyles, includehandbag, handbag or pouch. In term bag originally refers to small bag for holding money orcoins. Ralph Lauren organization is the main centring point of this report, they design, distributeand marketing range of lifestyles products such as home, fragrance, accessories, apparel. Thisreport explain about women's bag that Polo Ralph Lauren is selected for offering women's. Thisstudy clarify marketing management orientation as marketing concepts which has been appliedby organization for their chosen products. Literature reviewMarketing concept to promote women's bag within marketRalph Lauren firm offer their best products to women's, they design women bag forfemale to make them happy and satisfied. According to Baker (2016) Polo Ralph Lauren usedmarketing management orientation as marketing concept to introduce its products inmarketplace. They want to garb the attention of women customer the most and try to attract themtowards their new product that is “Women Bag”. Marketing management orientation concept isone of the best marketing model that helps Polo Ralph to market its products and increase profitmargin more and more rather than before. Marketing management orientation is includedproduction concept, sales orientation, product orientation and marketing orientation. Asdiscussed by Najafi-Tavani (2016) polo Ralph Lauren can use societal marketing orientation andmarketing orientation to promote or advertise their women's bag which helps to attract customersmostly women rather than another. Marketing orientation is the strategy that Polo Ralph canadapt to satisfy their women customer needs and to promote new women's bag product. It is oneof the oldest marketing management orientation that focuses on customer as the first approach.With the help of using these concepts they can achieve profit and sales better than before.Marketing management orientation include 5 alternative concepts which provide many benefitsto organization and contribute to gain its desired organizational goals and business objectives.Polo Ralph Lauren can also use societal marketing orientation as marketing concept thatoverlooks possible conflicts between customers short run needs and clients long run well being. Consumer decision making processBuying decisions of customer for purchasing any product of organization goes underthrough long process and takes a lot of time to purchase goods. Polo Lauren women customers1
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