Ralph Lauren - Marketing Strategy

RALPH LAUREN – MARKETING
SRATEGY
Marketing principles are those strategies for marketing department on
which maximum stakeholders get agreed. Different marketing
principles are being used for improving the performance of company’s
current product in which it is dealing. It will help the organisation in
launching a new product in the market. In this present presentation
Ralph Lauren has been chosen for assessment. Ralph Lauren is a
global leader in lifestyle products and it has developed the brand
name in the past 50 years. This present presentation will majorly
focus on Key marketing concepts.

KEY MARKETING CONCEPTS
Marketing is the major function of every organisation which focuses on
covering maximum possible target market by way of advertising,
promotion and different marketing strategies. There are some major
marketing concepts which are followed in order to carry the marketing
process.
 Production Orientation
 Product Orientation
 Sales orientation
 Societal marketing concept

CONTINUE..
Production Orientation: The most important concept of production is to operate the
business production in such a way that it gives most effective and efficient outcomes.
When the company sales its products at low cost and maintains the quality at its best.
Product Orientation: Every organisation believes in offering such products where
the consumer gets most satisfied and feels as if their needs are being taken care by the
company
Sales orientation: Companies have a different sales department which operates
according to the target and profits of the company. Sale is that function of
organisation which always runs for increasing sales as much as it can.
Societal marketing concept: This concept says that organisation should focus on
wants and needs of consumer better than their competitors. Other than this it says that
delivers value better than the competitors and keeps and maintains the well-being of
society. It is really important to do such activities and carry operation in such a way
that it does not harm society and keep the environment clean.
CONTINUE..