Brand Growth and Strategies for Google Pixel

Business and Brand

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Brand equity refers to premium value that a company generate through its product and
services in market. Brand equity make product and services different from other brands by
providing quality, exceptional marketing, eye catching, durability etc. with it. Different
marketing campaigns helps in growth of brand equity among people. Company with high brand
equity enjoy good market position and customers are willing to pay high price for the product on
the basis of the quality it provide. Greater brand equity helps company to make big profits from
each sale (Keller and Brexendorf, 2019). The report leads to cover details about brand strategies
by focusing over the brand growth and the roadmap for Google pixel to grow its market share by
strengthening its brand equity. Google Pixel is smart phone brand offer by Google and its parent
company is Alphabet.Inc, which was created to restructure Google and its subsidiaries.
MAIN BODY
In the given case study where Google Pixel phones wants to grow its market share which
now considere that brand is suffering from Identity crisis. The company is trying to provide all
combination of features in a single product, which have created problem in the phone, like now
users are overflowed with it and so they are try to move on from it. Ultimately it is the problem
with its brand strategy. According to Zahran. (2020), When people think of the Pixel line of
android phones from Google, there are two differentiating factors that come to mind: the camera
and the overall software experience. People with digital era and technology prioritize only
quality and loyalty of the brand towards its customers. The problem which Pixel experiencing is
regarding their hardware quality and the varied options which they provide in their phones.
There is a reason for this, Google is not well equipped to make high end phones for its users that
disappoint its customers. Thus this result into fall in demand for the brand.
According to Scott Brown, (2020) apparently the most frustrating new in the year was
that two main people from Pixel team have left, who were the product's key pioneers that is,
Marc Levoy. Levoy being the creator of Google's highly praised Pixel smartphone camera. For
pixel users and fan this could be the heart- breaking news (The only reason the pixel line isn't
android's crown jewel is google, 2020).
Talking about market share of Google Pixel in Australian market, which is very low as
people are more trusted its competitor's brand like, Apple, Samsung and Huawei etc. which
1