Strategic Business Marketing | Google LLC

Running head: STRATEGIC BUSINESS MARKETING
STRATEGIC BUSINESS MARKETING
Name of the Student
Name of the University
Author notes

1
STRATEGIC BUSINESS MARKETING
Introduction
The marketing mix is the tools to evaluate the marketing condition for a specific
product and the company objectives. Marketing mix can be used for both the new and
existing products. Marketing mix has four Ps- product, price, place and promotion. These are
considered to be the pillars of the marketing strategies for any product.
Product
The company selected for this project is Google LLC. This is an American
multinational company that has its headquarters at Mountain View, California, USA. Present
CEO of the company is Sundar Pichai. Google has its business spread in the sectors like a
search engine, cloud computing and online advertising technology. This company has an
annual revenue of 160.74 billion (2018). The company operates worldwide and have the
employee strength of 114,096.
Recently the company has started its venture in customer electronics. The new
product of this company is Pixel smartphones. This smartphone is part of the company’s
market expansion plans. Main features of the phone that will attract the customers are its
sleek design, higher battery support, high-resolution camera options, multiple colours options
and use of most recent technology.
Price
Google Pixel Smartphones are crafted for premium customers in the market. The
pricing strategies of the company enables them to get the grip of the market and attract the
customers. Google has tried various pricing strategies in their product management. The new
product is designed for an unknown market where the company has not worked before.
Hence, choosing the right type of pricing strategy is necessary by all means. For the Pixel
Smartphone price, the scheming approach will be applied.