This report discusses the importance of local culture in HRM practices, focusing on the impact of regional and national culture on the practice of HRM in international business development. It explores the value creation by HR strategies and concepts of strategic HRM, the model of employment and organization levers used by Adidas, and Storeys 27 points of difference between HRM and personnel management. It also highlights the significance of local culture and HRM practice needs, as well as the terms of employment laws when international HRM changes local business systems.