Report on Marketing Module of Dove
Added on 2020-06-06
10 Pages3166 Words61 Views
INDIVIDUALREFLECTION
Table of ContentsINTRODUCTION...........................................................................................................................1Description of New Product........................................................................................................1Market for this Product...............................................................................................................2Strategy for segmentation, targeting and positioning of the product..........................................3Marketing Mix for this product...................................................................................................4Reflection....................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................8
INTRODUCTIONMarket is a segment of potential buyers and sellers who interact to trade product andservices. In this, a particular item is made up of existing consumers who needs it and willing topay for this. For this, an organisation needs to build their own image by introducing their creativeideas in geographical region (Tanner and Raymond, 2015). Launching a new product is not aneasy task because for this, an organisation needs to make proper analysis on target market andaudience as well. Through this, they can easily analyse customer's demand and requirement forspecific product and things. This process required proper planning, designing, manufacturing,monitoring, controlling and implementation to getting desired goals and objectives in effectivemanner. In this procedure, some organisations faces tough competition from existing firms andtheir products. Therefore, management of business firm needs to use impactful strategy to easilydifferentiate their products than others. This report is based on a proper marketing module inwhich Dove launch a new hair care product for their professional rage. Description of New ProductDove absolute repair serum is a new hair care product that introduce for heat protectionand leave-in treatment. This product is used to repair damaged hair while making straighteningand blow-drying. However, main reason behind introducing this marvellous serum is to markeach portion of the hair according to its level of damage and dryness.For this, professionals of Dove are adopting advance technology for analysing foremost reasonbehind occurrence of split-ends in hair as well as deterioration. Serum is a basically uses to treathair genteelly before drying, straightening and styling. It helps to smoothing length and folliclesof tame curly and frizzy hairs (Armstrong and et. al., 2014). Professionals saloons andindividuals uses such products to protect hair from heat generated styling as curling, flat ironingand blow-drying. Dove use only natural and organic active ingredients in their Absoluterepair serum. It is helps to moisturise the scalp, re-texture the hair, add volume, repair the ends ofdry hairs and to make rejuvenated as well as shiner. Thus, some hair expert organisations areformulate chemical ingredients that can be aggressive and harmful for hairs. Therefore, Doveintroduce their new professional range to protect hair from such chemical uses and its negativeimpacts. Expert says that best apply of serum is directly on wet hairs to get better results.Through this, customer's can get positive results of its better suited hair goals. It is basically1
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