Managing Staff in Unilever: Challenges and Techniques
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This report discusses the challenges and techniques involved in managing staff in Unilever. It explores the impact of rules and regulations, trade unions, and international labor organizations on HR practices. Performance management techniques such as key performance indicators and management by objectives are also discussed.
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Table of Contents INTRODUCTION..........................................................................................................................3 MAIN BODY...................................................................................................................................3 Performance management techniques.............................................................................................5 Future issues that may arise in managing staff...............................................................................7 CONCLUSION................................................................................................................................8 REFERENCES................................................................................................................................9
INTRODUCTION Human resource management plays an important role in all the organisations and they mange all the activities in the company (Healthfield, 2020). Unilever plc is a public limited company which was founded in 1929 by Lever Brothers and Margaine Unie line. Its headquarter is in London, England and it serves worldwide. MAIN BODY Unilever plc is a British multinational company which provides different products like, food, energy drinks, baby food, cheese, ice cream, soft drinks, tea, coffee, cleaning agents, pet food,toothpaste,chewinggum,beautyproducts,breakfast,cereals,pharmaceuticaland consumer healthcare products. The products of Unilever company are available in around 190 countries. Unilever is divided into three main divisions like, foods and refreshments, home care and beauty care and personal care. Unilever is chosen as it is one of the well known company across the world and provides many products to the customers (Albors-Garrigos, Igartua and Peiro, 2018). This organization has created good image in the market and making new products to attract consumers. The company provides good quality products to consumers and at reasonable price. The organization generates more profit and customers are satisfied as quality of products is good. Total revenue of the company in the year 2020 was€50.724 billion, operating income was €8.303 billion, net income of the company is€6.073 billion. As the company is having good financial position and good reputation in the market so this organization was chosen. It provides products all over the world and people like the products as the quality is good. Managers of the organization manages and control all the activities. They give instructions to employees how they have to do work and complete task on time (Delery and Roumpi, 2017). Unilever operates in many countries internationally like, Africa, Algeria, Burundi, Egypt, Americans, Canada, Asia Pacific, Bangladesh, China, Indonesia, Europe, Austria, Belgium. As Unilever is the company which provides all the products that is essential for everyone and they provide good quality products which attract customers to buy. The company also provides products at discount or offers are given on purchasing products. Unilever is one of the famous company across the world and the motive of the organization is to provide better quality products and services to the customers and to satisfy customers it is important that new and innovative
products should be provided. The managers of the company make plans or strategies for the benefit of company and for future growth of the organization. Training is provided to employees so that they can develop skills and helps in enhancing their knowledge (DeNisi and Murphy, 2017). Impact of rules and regulations, trade regulations and international labour organization on HR practices Human resource management plays an important role in each and every organization. They are having many roles which they have to perform and responsibilities which they have to manage for the smooth running of the company. Human resource manager recruit and select best person for the company which has all the essential skills and qualifications that are required for the vacant position. They conduct written test, check resumes, arrange group discussion and take interview of candidates . It is the responsibility of human resource managers to select appropriate candidate for the company who can contribute in achieving goals and objectives of Unilever. They are also responsible for providing training to new employees and develop skills of existing employees who are not performing well and they have to improve their work to complete the task on time. HR managers measures performance of every individual employee to check that everyone is working properly or not. They set standards for employees and give instructions according to that so that organizational goals can be achieved (Krylov, 2019). Rules and regulations are made in every company so that employees can be satisfied and it helps in creating good image in the market. Rules and regulations are important because it helps in maintaining safe and healthy environment of the Unilever, all the employees will work properly and try to complete their work on time. Rules are necessary because if there will be no rules in the company then everyone will according to their choice and therefore work will not be completed on time and this will be a loss for the organization. It affects HR practices as managers have to make policies and procedures of the company according to the rules and laws that is applied on the company like, health and safety act, 1974, equality act 2010. These are some act which is applicable in Unilever to maintain good environment in the organization and also helps in satisfying employees. So, rules and regulations have positive as well as negative impact on the organization and HR managers of Unilever
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company has to make policies and procedures according to the rules and laws that are applied (Kubeš and Rančák, 2018). Trade union is a group of members whose aim is to protect the interest of members at the workplace. Trade unions can affect human resources practices when they feel that something is not correct in the policies or any other issue related to hiring process, compensation schemes or benefits that are provided or based on research. When employees form a group they can go on strike or stop working till their needs are not satisfied. It has negative impact on HR practices as if all employees come together then they can create issue which is not good for the company. International labour organization is an agency which is responsible for dealing with issues related to employment across the world. It affects HR practices in Unilever company as the main aim of international labour organization is to promote rights at workplace and more opportunities for the employees. While making policies it is difficult for managers to decide what they should do and how to mange all the activities so that employees can be satisfied. So, international labour organization affect the working of HR managers and they have to make changes for the benefit of company as well employees (Lee and et.al., 2019). Performance management techniques Performance management techniques refer to the methods that is used by managers to measure or monitor the performance of employees so that goals and objectives can be achieved and training programs can be arranged by the managers to improve performance of workers and this will help in increasing productivity of organization. Performance management techniques that is used in Unilever in origin country arekey performance indicatorsand management by objective. These technique helps in monitoring the performance in UK, managers of Unilever company measure performance of employees by using key performance indicator technique by which managers can determine overall productivity of company. It is a set of quantifiable measurementswhichisusedtodeterminecompany'sstrategic,financialandoperational achievements (Mohammadfam and et.al., 2017) .Comparison is doneby managers between employees as they set standards and after completing the work it is measure with actual performance. This helps in improving performance of employees as training is provided to them
to improve their skills and can contribute in achieving goals and objectives of the company. It is important that employees should focus on achieving targets of the organization and helps in building god image in the market. This technique cannot be used in Australia as Unilever has branch in Australiabecause it is not possible to measure performance of individual employee and compare it with other companies (Verhoes and Wynen, 2018). Another technique that is used by Unilever company to measure the performance of employees ismanagement by objectives .In this technique goals and objectives are clearly defined so thatemployees did not face any problem and they can contribute in achieving organizational goals. This is a process in which goals are define and standards are set for the employees, they have to work according to the instructions given to them. This is a good method to motivate employees to complete their work on time and this will increase overall productivity of the company. It has negative impact as sometimes if an employee did not achieve standards that are set they get disappointed or demotivated (Moktadir and et.al., 2020). In host country i.e., Australia different techniques are used for managing the performance of employees. Methods that are used to improve the performance of workers are 360 degree feedback and balanced scorecard. In360 degree feedbackmanagers collect information from all the people in the surrounding. Feedback is collected from all the people working in company and on the basis of this rewards are decided. Managers analyse performance of every employee and after that they decide which employee should be given reward or incentive for performing well and contribute in accomplishing goals of the company. It has negative impact that when feedback is collected may be some person give wrong information due to personal issues. So, feedback should be gathered from everyone and then decision should be taken by managers regarding to which employee reward should be given and which employee should be given punishment (Strohmeier, 2020). Another technique which is used in host country isbalanced scorecard. It is a strategic planning and management system. In this technique daily work is assign to employees and they have to make strategy accordingly to complete the given work. It helps managers in measuring performanceofemployeesandmakestrategiesorpanstoimprovetheperformanceof employees. There are four perspective ofbalanced scorecard are, financial, customer, internal process and learning and growth. With the help of this technique managers can determine which
employee is working hard to accomplish goals of the company and which employee needs training to improve the performance (Quesado, Aibar Guzmán and Lima Rodrigues, 2018). Future issues that may arise in managing staff It is difficult to manage staff members because all the employees are from different countries. All the employees are having various skills and they are from different culture so it is not possible to manage staff members. It is the responsibility of managers to solve issues of employees and try to improve their performance. Issues that may ariseRecommendationshow recommendations can be achieved Communication : it is oneofthebiggest issue which may arise inmanagingstaffin thehostcountry.In differentcountries languagevariesand peoplewillface difficultyin communicatingwith each other. Every team memberishaving differentpersonality anddifferentwayof talking. Managersshouldbe prepare and they should fixthecriterialike, employeesshouldbe given work in teams so thattheycaninteract witheachother.They shouldbeprovided trainingsothatthey shouldknowhowto completethetaskon time. Recommendationscanbe achievedbytakingnecessary decisions which are beneficial for thecompany.Itisthe responsibility of managers to give work in groups so that employees communicate with each other and as they will start talking, they will start understanding behaviour of eachother.Insometime employeeswillknowabout personality and behaviour of the employees. Absence of structure : inanorganizationif therewillbeno structurethenitis difficult for employees Managers should make properstructurewhich istobefollowedby every employee. In the structuregoalsand Recommendationscanbe achievedbytakingnecessary steps or making proper plans so thatcompanycanearnmore profit and this will increase the
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to work and managers will be confused that what work should be given to workers. objectivesofthe companyareclearly definedand employees havetowork accordingly.Thiswill helpcompanyin completingthegiven work on time. productivity of the company. CONCLUSION From the report it can be summarised that, human resource department plays a crucial role in managing all the activities of the country. Unilever is one of the well known company across the world and people are trusting onthe company. Rules and regulations, trade union regulation and international labour organization has impact on HR practices as due to theses issues managers has to make changes in the policies and they have to apply laws for the safety of employees. Performance management techniques are described and how it differs from origin company.Further,issueswhichmayariseinmanagingstafflike,communication,time management etc. is discussed.
REFERENCES Books and Journals Albors-Garrigos, J., Igartua, J. I. and Peiro, A., 2018. Innovation management techniques and tools: Its impact on firm innovation performance.International Journal of Innovation Management.22(06). p.1850051. Delery, J. E. and Roumpi, D., 2017. Strategic human resource management, human capital and competitive advantage: is the field going in circles?.Human Resource Management Journal.27(1). pp.1-21. DeNisi, A. S. and Murphy, K. R., 2017. Performance appraisal and performance management: 100 years of progress?.Journal of applied psychology.102(3). p.421. Krylov, S., 2019. Strategic customer analysis based on balanced scorecard.Ekonomicko- manazerske spektrum.13(1). pp.12-25. Kubeš, V. and Rančák, J., 2018. Sustainability of organization performance via management techniques.Entrepreneurship and Sustainability Issues.5(4). pp.1031-1042. Lee, J., and et.al., 2019. Enhancing employee creativity for a sustainable competitive advantage through perceived human resource management practices and trust in management.Sustainability.11(8). p.2305. Mohammadfam, I., and et.al., 2017. Evaluation of the quality of occupational health and safety management systems based on key performance indicators in certified organizations.Safety and health at work.8(2). pp.156-161. Moktadir, M. A., and et.al., 2020. An investigation of key performance indicators for operational excellence towards sustainability in the leather products industry.Business Strategy and the Environment.29(8). pp.3331-3351. Quesado, P. R., Aibar Guzmán, B. and Lima Rodrigues, L., 2018. Advantages and contributions in the balanced scorecard implementation.Intangible capital.14(1). pp.186-201. Strohmeier, S., 2020. Digital human resource management: A conceptual clarification.German Journal of Human Resource Management.34(3). pp.345-365. Verhoest, K. and Wynen, J., 2018. Why do autonomous public agencies use performance management techniques? Revisiting the role of basic organizational characteristics.International Public Management Journal.21(4). pp.619-649. Online Healthfield,M.S.,2020.HumanResourceManagement.[Online].Available Through:<https://www.thebalancecareers.com/what-is-human-resource-management-1918143> [Accessed On April 7, 2021].