Revamping Unilever's Ice-Cream: A PESTLE Analysis and Marketing Mix Evaluation

BABS Project

Executive Summary
Marketing is the widest term used in the business organization which makes them to sell
their products in the competitive market. The present repost is based on the Unilever
organization which describes the brief of the organization and its product needed for revamping.
The report presents the PESTLE analysis of the organization which includes political, economic,
sociological, technological, legal and environmental factors which influence the company's
structure. Marketing mix of the company is expanded worldwide with wide range of consumer
products and prices according to various factors like competitor's prices. Lastly, the brand image
of company can be enhanced through various method, like, creating strong social media presence
to providing the best customer services.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Brief description of organization and the product chosen for revamping...................................4
Exploring the competitive organizational environment by applying environmental analysis
tool...............................................................................................................................................5
Examining The Marketing Mix Of Unilever and Recommending Improvements......................7
Evaluating How Organization can Improve Branding of Product...............................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing management is the discipline of the organization which focuses on the
marketing orientation, methods and techniques inside the organization and management related
to the resources and activities. This report is based on the Unilever Plc which is the British
multinational consumer goods company having its headquarters in London. It used to produce
products which includes foods, minerals, ice-creams, tea, coffee, breakfast cereals, pet food,
beauty products, etc. and its products are available in around 190 countries in the world. This
report will outline the brief description of the organization and product chosen for revamping and
competitive organizational environment by applying the environmental analysis tools. Further
this report will outline the marketing mix focusing on the 4P's and recommendations to improve
marketing mix. At last this report will outline that hoe company can improve the branding and
enhance the image and reputation of the product and its impact on positioning of the brand.
MAIN BODY
Brief description of organization and the product chosen for revamping
Unilever Plc which is the British multinational consumers goods company and having its
headquarters in London. It basically produces the products which includes foods, minerals, ice-
creams, tea, coffee, breakfast cereals, pet food, beauty products, etc. and its products are
available in around 190 countries in the world. It is the largest producer of the soap in the world.
The company owns over 400 brands and having the turnover in the last year of around 50 billion
Euros. Unilever has organized its product division into three main categories which are food and
refreshments, home care products and beauty and personal care. The company has research and
development facilities in the countries like India, China, Netherlands, the United Kingdom and
the United States. The organization was found on 2 September 1929, by having the merging
between the two other companies. In the year 2010, the company was more focused on making
the healthy products and beauty brands products under the leadership of the Paul Polman. The
primary listing of the company is on the London Stock exchange which is the constituent of the
FTSE 100 Indexes. Unilever is the holding company with the Anglo-Dutch structure, having its
registered office at Port Sunlight in the United Kingdom. The company has restructured for the
many times and in year 2018, Unilever announces to simplify the structure by centralizing the
legal entities and having the one headquarter in Rotterdam. The company has 400 brands and its