Evaluation of Communication Theories and Strategies to Overcome Barriers

This report evaluates communication theories and discusses strategies to overcome barriers in business communication. It highlights the importance of effective communication in improving organizational procedures and eliminating errors. The report also addresses barriers such as perception and language barriers, cultural issues, physical barriers, emotional barriers, information barriers, and technical barriers. Strategies to overcome these barriers are suggested, including being aware of language, tone, and content of messages, ensuring proper feedback, creating customized website information, using proxy technology, and improving website design. Recommendations for addressing cultural barriers are also provided. Overall, the report emphasizes the significance of effective communication in attracting customers and improving sales.

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................2
ANALYSIS AND DISCUSSION...................................................................................................2
Evaluation of communication theories........................................................................................2
Evaluate barriers of communication............................................................................................3
Strategies to overcome from barriers...........................................................................................4
RECOMMENDATIONS.................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business communication is a technique for sharing information with a large number of
people both inside and outside the firm. Employees and management interact with one another to
achieve organisational goals and objectives through efficient communication. As a result, its goal
is to improve organisational procedures and eliminate errors. With the outbreak of the pandemic
COVID-19, the retail industry underwent many changes, and people’s shopping habits changed
as a result of COVID-19 restrictions (Chandler and et. al., 2019). As a result of COVID-19
restrictions, there has been a rapid rise in online shopping, which has become a part of people’s
normal way of life. However, in an internet business, excellent communication is required to
attract customers to spend more money with the company, and here is where Something for
Everyone falls short, as their sales are not as high as they would want to be. As a result, they
chose to construct a new website for the same issue in order to produce a better website for the
company that is efficient in communicating the SFE product to clients.
ANALYSIS AND DISCUSSION
Evaluation of communication theories
There are various communication theories are defined by various authors in order to
understand the real meaning of communication and process of communication. In order to
evaluate the communication theories, SMCR model is considered which is undertaken by SFE in
order to develop knowledge about communication in the organisation.
 Sender: It is the source where the message originate has it include various skills of an
individual regarding communication like read write speak listen and many more.
Communication also represents the requirement of person to become a knowledgeable
regarding the particular topic (Piorkowski and et. al., 2021). The source also includes the
encoder where the message encodes in order to understand it properly.
 Message: It includes the body of message from the beginning to the end. It includes
various aspects like language gestures body language and many more as these elements
constitute a particular message. For this the structure of message is also important by
describing the proper structure of the message into several parts. For this the code of
message is also important which is send by considering the gesture body language and
culture as well by which people receive messages and communication takes place.

 Channel: This aspect includes the five sense organs including hearing seeing touching
smelling and tasting. From which hearing include the use of hairs at the time of receiving
the messages. seeing represent the visual channels like watching television by which the
message is conveyed through the particular scene (Dara, 2019). Touching include the
sense of touch which is used as the channel of communication and smelling is also the
channel of communication for example perfume food and fragrances.
 Receiver: It is the individual who get the message by considering the suitable contents
and elements from the sender in terms of responding effectively. Effective
communication among organisation takes place only when the communication will
happen properly and for this the sender and receiver both should be at the same level.
Evaluate barriers of communication
Perception and language barrier: This barrier describes the differences in opinion and
suggestions on the various perspectives among people, resulting in the need for good
communication. In this scenario, the language used to define expressions in order to
communicate with others is likewise seen as a barrier.
Cultural issues: It represent the cultural disparities that emerge between two persons
within an organisation who come from different religions, nationalities, and nations. It describes
a variety of factors such as behaviour and personality while taking into account body language,
thinking, etiquette, and social conventions (LUBIS and et. al., 2021). The website is only
available in English, and there is a restricted number of cultural lifestyle options.
Physical barrier: There is no physical presence of the store, so customers are unable to try
on the garments and are unsure whether the outfit order is the right size for them. There is also
doubt about the size and material. There is no effective means of communication through which
customers can learn about the nature and physical characteristics of clothing.
Emotional barrier: People have lost their jobs as a result of COVID-19, and their spending
limits have been decreased, and some are working fewer hours. Furthermore, because of
pandemic restrictions, there are no social activities that customers would attend, so buying
clothes for a home tour is pointless (Hearit and Roberson, 2020).
Information barrier: There is no specific information about the product return and refund
policy on the website. Customers were misled into believing that the return policy would cost
them more and that there was no purpose in paying extra.

Technical barrier: As SFE faced an issue with their official website design, the site
automatically empties the customer cart after 30 minutes, causing enormous annoyance among
customers, technical barriers might easily deter employees from purchasing (Agbim, 2019).
Also, despite being out of stock, certain products are still displayed as available.
Strategies to overcome from barriers
Using the SFE as an example, it can be shown the increment of sales regarding the proper
running and functioning of company in market. In this setting, a variety of strategies are used to
address the issues:
Be aware regarding language, tone and content of message: As a result, the sender
must consider the most important aspect of the message, which must be written in plain and plain
language. In this regard, the message’s prospective content should be concise and free of
superfluous technical phrases that should be avoided (Infante-Moro, Infante-Moro and Gallardo-
Pérez, 2019). In this case, the communication should not be harmful or incomplete to the
recipient.
Make sure proper feedback of passengers: In this case, the goal of feedback is to determine
whether or not the receiver has grasped the significance of important information. This reaction
on the receiver’s face must be understood in terms of face-to-face communication. Furthermore,
in terms of written communication and other forms of communication, there is an appropriate
way of feedback that the sender should use.
Apart from these, company also follow consider various aspects which are useful in order to
overcome the suitable barriers which are discussed as:
 Create and share customised website information based on each category option to make
better assumptions about whether the product meets the buyer’s quality expectations.
 SFE can enable key proxy technology, which allows the webpage to be translated into the
user’s preferred language, avoiding linguistic and cultural barriers (Ettinger and et. al.,
2021).
 There is a requirement to instal and run the front end and backend servers in website
design so that out-of-stock products are not listed incorrectly.
 In order to produce a strong prediction about the size, SFE can build an outfit’s
appearance by providing a model photograph coupled with a 3D look supported by AL.

 The company can encourage users to sign up for the new trend and then utilise the email
list to deliver regular entertaining content to the client, which will eventually turn into a
lead and is also a good way to increase user engagement with the business.
 SFE can hire a talented website designer for their website in order to make it more
appealing to customers, and the content writer can produce posts on the website that draw
the customer’s attention to the brand message.
 To tackle the WooCommerce empty cart problem, SFE can publish a safe product for
future option, which allows customers to acquire detailed information about their safe
product and place orders later without any problems (Sedej, 2019).
 Live chat is an excellent alternative for effective corporate communication in order to
keep customers motivated by offering all important information that will assist them in
making any purchasing decisions.
RECOMMENDATIONS
From the forementioned discussion, it has been analysed that elimination of cultural barriers
are important as it helps in increasing sales and profitability of company which and also maintain
proper clarity and transparency in the culture and structure. This can be disseminated by
addressing cultural variations with respect, since it is better to comprehend the value system of
work in order to develop a problem-solving component for the issues that are foreign to the
custom poses. In this regard, proper research on each and every culture is essential in order to
enter into discussions with unknown counterparts in order to decrease cultural differences.
CONCLUSION
From the above discussion, it is concluded that communication is critical for the proper
functioning and smooth operation of things. People encounter a variety of obstacles as a result of
ineffective communication in this situation. As a result, several tactics are developed to help
overcome those barriers and raise awareness of cultural differences. Effective business
communication is a critical strategy for keeping customers interested in purchasing the product
or service. Furthermore, an efficient communication medium may effectively explain the
company’s vision and aims to the consumer, allowing the customer to make a purchasing
decision based on the company’s product offering.

REFERENCES
Books and Journals