Advantages and Key Trends of Digital Technology in Digital Business

INDIVIDUAL REPORT

EXECUTIVE SUMMARY
Digital business are enterprise which depend upon the technology for their operations and
growth. The aim of an e-commerce business has been buying and selling of products and
services over the internet with the help of mobile shopping online payment and also encryption.
The key trends and advantages of the digital technology on the management and operations of
the business was discussed in this project. In this project the emerging business models has been
discussed. This project also evaluated the impact of new collaborative relationship of strategic
alliances in a digital business. The utilization of the e-commerce principles are discussed.

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Advantages and key trends of digital technology........................................................................4
Digital business models...............................................................................................................6
Impacts of digital technology on collaborative business relationship and strategic alliances.....8
E-commerce principles..............................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Digital business are those business organization which rely on the digital technology for
their business operations and management. In a digital business the different varieties of data,
system and tools are used for the sales operations. E-commerce is the system which refers to the
buying and selling of goods over the internet (Schwertner, 2017). The activities in the E-
commerce include the transfer of money and data for the completion of the transaction. ASOS is
online retailer which deals with fashion and cosmetics. This organization is deals with over 850
brands on its website. It also has its own range of clothing and also accessories which it delivers
in a total of 196 countries. The founder of this company are Nick Robertson, Andrew Regan,
Quentin Griffiths and also Deborah Thorpe. This company is based in UK and has its
headquarters in London. In the year of 2020 it generates a total revenue of £3.17 billion. This
organization has well-developed E-commerce website which it allows its to complete its
operations. With the help of this website this organization is helped with providing its online
customers with filters and sorting feature that they can use for gaining good website shopping
experience. In this organization the digital marketing is used for promotional purpose as well,
specially social media platforms (ASOS, 2021). It allows this company to develop strong
relationship with the customers. In this project the key trends and its advantages for Asos are
discussed. This project also talks about the new and emerging business models which are used by
digital business organization. It will explain the importance of the digitalized collaborative
relationships and strategic alliances of the organization. This project discusses the use of e-
commerce principles in this organization.
MAIN BODY
Advantages and key trends of digital technology
Digital business refers to those business enterprise which utilize digital technology for
their operations and management in the organization. The formation of a digital business is
generally when an existing business adopts or transforms itself into a digital business. The role of
the technology in the digital business may differ according to the industry of the business.
Generally in a digital business utilization of productivity application for the management of task
is done (Lim, Jin and Srai, 2018). Digital business may include utilization of artificial