Importance of Creativity in Organisations

This report explores the importance of creativity in organizations, including its role in innovation, problem-solving, teamwork, and productivity. It discusses various definitions of creativity and provides a literature review on its significance. The report also includes interview data and research methods used. Overall, creativity is seen as crucial for organizations to stay competitive and achieve their goals.

Individual report

Table of Contents
Abstract............................................................................................................................................3
Introduction......................................................................................................................................4
Defining creativity...........................................................................................................................4
Literature review..............................................................................................................................6
Importance of creativity in organisations...............................................................................6
Interview data...................................................................................................................................8
Methods..................................................................................................................................8
Research rationale..................................................................................................................9
Results....................................................................................................................................9
Conclusion.....................................................................................................................................10
REFERENCES..............................................................................................................................11

Abstract
The below report includes the understanding of creativity and why it is more important
for organisation to have creative in their business environment. This report also includes conduct
of interview, analyses and report on the data which is given in the project. The below report
includes why creativity is important for workplaces. This is supported by giving a definition of
creativity of different authors and writers. Then its covers a literature review which shows why
creativity is important for company and a employees both. Then it coves a interview data. There
is a interview of one person about creativity. It is supported by the example of any person in the
company.

Introduction
Creativity is a phenomena that is used by someone, somewhere to form a value. It is a
created item or idea which is a intangible for example, musical composition, scientific theory or
a joke. It can be a physical object or item (Kaufman, 2019). The interest in creativity is found in
number of disciplines and primarily psychology and business writings. Creativity is a act of
turning new and innovation ideas into the actions or work. However, in an organisation,
creativity is very necessary because this helps the managers in inventing new thing into te
company and making that unique. Being unique product can results in attract customers
(Richardson, and Mishra, 2018). Creativity helps the organisation and employees in creating and
innovating a new product and services in the organisation so that they can attract customers and
they can earn competitive advantage in the market among competitors. Creativity is
characteristics by the ability to introduce something new in a way or identification of hidden
patterns and generating solutions to the problems which are being faced by managers of a
organisation. Creativity includes two process these are thinking and the producing. If a person is
having ideas but he don't act them and take them into use then it is said that person is imaginative
but not creative. In the below report it covers definition of creativity by different authors and
writers. Then it covers literature review which consist of importance of creativity in an
organisation. Then there is an example of interview questions which is conducted by an
investigator.
Defining creativity
Creativity is the one of those traits which is to be founded in people. But people who are
to be creative but not apply there actions then they are to be considered as imaginative.
Creativity is the ability which is to be transcend in traditional ways of thinking and acting and
developing various new ideas, methods and approaches. Creativity is said to be a pattern of
thinking. Creativity is most essential for the organisational because it helps them in innovating
something new and original. There are certain definitions of creativity which are discussed
below:

According to the views of Webster's – “Creativity is marked by the ability to create or
innovate, to bring into the existence, to invest into the new form and to produce something new
in the organisation.”
In this given definition it is said that creativity is marked by ability to create and innovate
a new idea to come into the existence. As creativity is the new form which helps the managers
and individuals to produce some new thing in the organisation and make a unique product
(Definitions of creativity, 2021).
According to the views of Mihaly - “ Creativity is an idea or innovation that changes a existing
product or domain, that transforms an existing domain into the new one.”
In the above definition of Mihaly said that creativity is just an idea which an individuals
create in his mind to change the existing product or thing to make it in a new way or transform a
existing product or service into the new way.
According to the views of Roger von Oech- “Creativity includes thinking and imaging familiar
things into the new light, excavation below the surface to identify previously undiscovered
patterns, and finding relation among unrelated phenomena (Schutte and Malouff, 2020).
In this definition of Roger von Oech, the author is saying that creativity involves thinking
and imagining in a new ways and into the new light. It is said that creativity is the identification
of previous product or service to make it in a new way in an organisation. It is the identification
of new method or new ways.
There are various definitions provided for creativity as some of the definitions are same
and some makes different meaning of creativity (Richardson and Mishra, 2018). In the above
definition given by various authors, it is said that creativity is the identification of new ways and
ideas. According to Webster, creativity is creating something new. Then by another author
Mihaly, creativity is an ideas or innovation. Then by another author Oech, creativity includes
thinks. These definitions are more or less same. They are saying that creativity involves thinking
by which they create new products or innovation. In context of organisation, creativity is
identification of new ideas and innovation which helps managers and whole company in
innovating any product or service which can helps customers and they get satisfied. In addition,
this will create a unique product or service which can helps the company in gaining competitive
advantage among competitors (Runco, 2017).

Literature review
Importance of creativity in organisations
According to the views of Mumford and Robeldo, 2021, Creativity is essential in
workplace and now a days it becomes most important. Today companies are operating in high
competitive global market and making creativity crucial. So for making a unique products which
is different from other companies, creativity is (The Importance Of Creativity, 2020) . As
creativity keeps business forwards with fresh and new ideas and innovation. It also bring ideas
for new products and services, it includes increasing in efficiency and productivity of businesses.
Although applying creativity in day to day work life leads to increase in mental exercise of an
individuals. There are certain importance of creativity in an organisation which re discussed
below:
Creativity builds teamwork: Creativity inspires employees and team members towards
the work which has provided to them. Creativity encourages creativity and collaboration both.
Businesses should have to encourage employees and workforce mindset of continuous learning
and encouraging employees to seek new information, and new ways to do something. Creativity
involves new ideas and innovations to team work and provides them various knowledge and
skills related to new product development. Managers of a company should have to focus on team
building and engaging employees in businesses activities. Creativity involves managers and
employees towards the work and working together (Creativity in Organizations: Importance and
Approaches, 2021). By this they sit together and build new ideas and innovation related to
product or services launched or any policy to be launched for employees. Many new ideas come
from one person but they can be more moulded by a team. Creativity involves everyone in the
ideas and innovation. Creativity brings new ideas in organisation and results in bringing new
innovation of products and services.
Creating new products and services: Creativity is the innovations and thinking
capability which is used by manager and employees or owners anyone. It is important in an
organisation to innovate something new. Managers of a company is using certain technologies
and techniques that are used in a company. So, creativity brings ideas which can helps the
company and organisation to make a new products and services. And also manager can work on
the improvements of existing products and services (Runco, Acar and Cayirdag, 2017). At the
time of launching any new product or service, the managers and owners needs to take care about

market conditions and customer preferences. If any new product is made or unique products is
made then company needs to work on its promotion policy and introduce that in effective
manner by seeing the competition in order to communicate with customers. Innovating new
products and services brings confidence among employees and workforce who are making that
product and saying their innovative ideas. Creativity helps the employees in being safe in
business environment because they are innovating something and this creates good image in
front of managers or leaders. Further, by introducing new products and services, company
reputation also increases and this results in increasing profitability and revenue.
Creativity increase problem solving: According to the views of Wahl, (2021), with the
use of creativity, employees and managers can become a problem solver. There is a use of
innovation and creativity which helps the company and an organisation in solving their problems
in effective way. There is a use of creativity in solving various problems and solutions. With an
ability to think creative, the employees are becoming problem solver and they are coming up
with new ideas and innovation for launching of a new product or any new services related to
employees or management. If the new ideas are coming then this may be results in solving any
new problem which is becoming an obstacle in the launching of a new product or service. The
eagerness of solving a problem can leads to new ways to accomplish new tasks and this adds
more to runs business effectively. The creativity is important because it helps the company and
organisation in solving their existing problems through process or problems which is coming as
an obstacle in between (Importance of Creativity in the Workplace, 2021).
Aids productivity: Another major benefit of creativity in organisation is that, its being’s
productivity in the company and among employees so that they can work better in the
organisation. It motivates members working in a company and helps them to boost their
productivity. Creativity helps in making person feel appreciated and it helps in personal and
professional growth of employees and workplace. Employees come up with new ideas and
innovation nd this will results in making effective technologies related to business. The best
thing about creativity is that it helps in encouraging healthy feedback generation and collection.
Without taking feedback it is hard for a company or mangers to figure out who is doing well nd
who is not. When a creativity is done by employee or workforce, also they do mistake then it is
easier for them to accept it and understanding how this feedback can reach to its highest level.
So, this brings a potential to boost productivity of workforce morale while pushing new ideas

and innovation to new perspective ideas. At last creativity helps the company and mangers in
achieving their organisational objectives and growth (White, 2019).
Makes company competitive: Next importance of creativity is that it helps the company
in becoming competitive in the market and among its competitors also. It helps them in
innovating something new and unique which results in attracting customers and compete with
competitors. This will help them in gaining competitive advantage in the market. Companies
needs to make step out from their comfort zone and explore their brand a new offering to the
customers. This will help them in attracting customers towards their brand and their products and
services. Now a day’s business environment is changing continuously. At in previous time,
companies and business are competing with their lower prices to beat their competitors. But now
a day’s companies are more focusing on making unique products or services, this will help them
in gaining competitive advantage and also attracting customer towards their brand. Now
companies are needed smarter techniques so that customers could be interest in their products
and services. Further, by this creativity helps in solving various problems and identifying various
solutions to the problems (Hu and et.al., 2017). This will, helps them in achieving long term
goals and objectives which results in increasing profitability and revenues of their businesses.
So, these are some of the reason by which creativity is important for the organisations.
This will help them achieving their goals and objectives and results in increasing profitability
and revenues. However, there are some of the weakness of creativity which creates complexities
because one person says one idea and another person say other ideas and so on. So, this creates
confusion and sometimes results in conflicts.
Interview data
Methods
In this research project, the data is collected through various methods that is primary and
secondary data. Primary data is the data which is collected by an investigators thorough
numerical data and findings. In this data, investigators collected research through interviews,
questionnaire survey and observations. This will result in getting accurate data and findings.
Then another is secondary data which is collected through books and journals (Mason, 2017). In
this investigator collected information and data through libraries and journals. In this given
research report, investigator is using both primary and secondary data to collect data and

information. This will help them in getting accurate results and knowing in depth knowledge
about creativity by various authors. Primary methods are used by investigator in collecting data
through interviews questions by a person which is working in an organisation. Then secondary
data is collected through books and journals and librarians etc. to get in-depth knowledge about
creativity. Secondary data will help the investigator in collecting information fast with less cost.
In this research interview questions are conducted which is filled by candidates who are applying
for a new job. While conducting this research, researcher faces some issues like lack of financial
resources and lack of interest of people. But then also, investigator has completed research on
time.
Research rationale
These interview questions are being used by investigator to identify the importance of creativity
or not importance of creativity in the life of individuals. These questions are also made for
analysing person creativity and what all creativity a candidate has done in this previous work.
This topic is chosen in this research because this will enhance investigator knowledge and his
personal interest. In this interview question the respondents are candidates who are applying for
the position of HR manager.
Results
The results of the give interview question are that creativity is one of the most essential
elements which every organisation is following now a days because it helps them in achieving
their organisational growth and sustainability. Creativity is the method of making an innovations
and ideas related to any field which helps the individual in searching for a new policy or
products in context of any organisation. Investigator have analysed that this research is done
through both primary and secondary methods so this helps him in achieving his goals effectively.
The results of this research are that creativity helps the organisational and individual both in
increasing productivity and knowledge of an individual. Creativity results in bring new ideas and
innovation for the organisation and helps individual in getting proper job position which is
deserve for. Further, it is essential for very candidates to have creative skills to impress managers
and superiors and enhancing more their skills and knowledge. From the above literature review it
is analysed that creativity is important because it helps the employees in increasing their
innovative power and their productivity. In interview questions, it is seen that creativity is used
by employees to enhance their skills and in problems solving.

Conclusion
From the given report it is concluded that creativity is most important for the organisation
because it helps the mangers and a company both in creating of a new product and services. Then
it is helpful for making any business strategy and promotional strategy which can attract
customers towards their brand and products. From the above report it is concluded that creativity
helps the company in attracting towards their brand and increasing profitability of business. But
company while creating or innovating something, company needs to keep in mind certain
challenges and risk which can come in between the innovations and implementing that in to the
actions. Only then company can earn competitive advantage and profitability. In this report the
investigator has created a secondary and primary research which is conducted through literature
review and interview questions. It is concluded from that creativity is most essential for company
and an individual also to enhance their skills and being more creative.

REFERENCES
Books and Journals
Hu, N and et.al., 2017. Conflict and creativity in inter-organizational teams. International
Journal of Conflict Management.
Kaufman, J.C., 2019. Self-assessments of creativity: Not ideal, but better than you
think. Psychology of aesthetics, creativity, and the arts, 13(2), p.187.
Mason, J.H., 2017. The value of creativity: The origins and emergence of a modern belief.
Routledge.
Richardson, C. and Mishra, P., 2018. Learning environments that support student creativity:
Developing the SCALE. Thinking Skills and Creativity, 27, pp.45-54.
Runco, M.A., 2017. Comments on where the creativity research has been and where is it
going. The Journal of Creative Behavior, 51(4), pp.308-313.
Runco, M.A., Acar, S. and Cayirdag, N., 2017. A closer look at the creativity gap and why
students are less creative at school than outside of school. Thinking Skills and
Creativity, 24, pp.242-249.
White, H.C., 2019. Careers and creativity: Social forces in the arts. Routledge.
Schutte, N.S. and Malouff, J.M., 2020. Connections between curiosity, flow and
creativity. Personality and Individual Differences, 152, p.109555.
Online
Creativity in Organizations: Importance and Approaches, 2021. [online] Available through
<https://www.sciencedirect.com/science/article/pii/B978012374714300001X>
Definitions of creativity, 2021. [online] Available through
https://thesecondprinciple.com/understanding-creativity/creativity-essentials-tools-for-
understanding-creativity/on-definitions-of-creativity/
The Importance Of Creativity, 2020. [online] Available through <
https://www.theodysseyonline.com/the-importance-of-creativity>

Appendix
Interview
Q1. Can you communicate effectively in with your superiors and managers?
Ans. Yes, I have effectively communicated with my superiors. I am at the position of HR
executive and I have to face dealing with my human resource manager many times. For that I
have to communicate with here effectively. Also, sometimes I have to communicate with my
seniors alike owners and marketing managers sometimes. So I talk to them effectively nd this
build confidence in me. While communicating with my seniors I have learned about many
things and this will help me gaining my knowledge and skills in effective manner.
Q2. Tell me about when you have to develop creative approach to solve any problem to get
job done?
Ans. I remember I have given an idea to my manager to how to communicate with candidates. I
have told them that communication is necessary while talking to some people. As while
recruiting employees for the organisation, manager should have to keep in mind that they
should talk to candidates politely to hire them for a company. I have given an idea is that
manger could hire employees from online portal also and also by on social media sites.
Q3. What creative idea or project you have generated from your previous job position?
Ans. From my previous job, I have learned that decisions making skills is one best skills and
problem solving is must an individual should have. I have made a project related to my subject
that is called “Coming social candidates” as in this I have recruited many candidates from
online portals and searched them from social sites which helps me in getting more knowledge
about them through social media platforms.
Q4. Tell me how you have created that benefit to you colleagues?
Ans. As by having social sites searching, I have helped my colleges to do the same and help
managers in getting qualified candidates for them and company both. This has increased the
knowledge of my peer members and they have thanked me.
Q5. Can you perform under pressure?
Ans. No, this is my weakness, as I cannot perform better in under pressures. As I have to get
relax first for completing my task and I can perform better. I cannot innovate something in
under pressure case as by this I loose confidence and I cannot able to think properly and it

diverts.
Q6. Are you able to analyse and creatively respond to any situation?
Ans. Yes, I analysed first the situation and then react to the situation accordion. I can be
creative at the time when I get any situation or in any situation I have to work. I can perform the
task in effective manner and also can lead a team in effective manner.
Q7. What creativity means to you?
Ans. Creativity means creating something new or innovate something new which can helps you
and the organisation both ion achieving their gaols and objectives.
Q8. According to you, what do you think creativity is important/ not important for an
organisation or an individual?
Ans. Creativity is most essential for the company because it helps the company and individual
in creating and thinking something new which can increases their thinking skills and creative
skills both. It helps the organisation in making some new product or policy that can results in
gaining of competitive advantage among competitors.
Importance of Creativity in the Workplace, 2021. [online] Available through
<https://www.allbusiness.com/the-importance-of-creativity-in-the-workplace-24566-
1.html>