Foundations of Business Communication

Foundations of Business Communication
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART-1............................................................................................................................................3
Sustainable approach for management and business strategy.....................................................3
Different approaches to CSR of Micro, SME and Corporate Business......................................6
Part 2................................................................................................................................................9
Reflection....................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Business communication is define as the process of sharing and communicating
information to employees and other people within and outside the organisation. The effective
business communication helps in achieving organisational goals and objectives where
management and employees establish good communication and work in coordination with each
other. Sustainable development is define as the approach which is effective in nature and is use
for managing the capital, revenue and resources, etc. in order to ensure effective use of resources
for current and future situations (Bovée, Thill and Raina, 2016). Organisations are using different
sustainable approaches in their business operations with the motive of becoming successful with
the support and cooperation of society. The organisation chosen for this report is Coca Cola. The
company was established in UK and is one of the large scale beverages company mainly dealing
in soft drinks. The report cover following topics- evaluation of various sustainable approaches
for management and business strategy, description of different approaches for CSR in context of
Micro, SME and Corporate business and several measures for the success of CSR strategies in
the operations of business effectively and efficiently.
PART-1
Sustainable approach for management and business strategy
Sustainable approach is an effective approach where management with the support of
staff takes initiative for the growth and development of organisation. The companies who
implement sustainable activities in their business operations that is execute them in their work
usually does not lead to any type of harm and damage to environmental resources. In context of
Coca Cola, they are using several sustainable approaches in their business activities in order to
ensure sustainable development and use of its products by consumers. Moreover also ensures
that their activities and practices in carrying business operations does not lead to misuse and
wastage of natural resources (Buono and Kerber, 2010). Moreover the primary focus of the
company is to use renewable resources in order to minimise its cost and expenses. Following the
sustainable approaches which are use by Coca Cola in its business operations-
Sustainable packaging
Sustainable packaging refers to the use of eco-friendly methods in the packaging of
products in order to protect the environment. It is been implemented with the motive to drive the
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focus of both consumers and retailers towards the environment and so many companies are
considering this and implementing them for maintaining sustainability. The packaging waste is
creating global problem which no business want to do. So its important to adopt the sustainable
packaging in the business operations as it is the most actionable way. The use of plastic in
packaging is effecting the global environment at massive level so it is suggested that companies
should use less plastic substances. Coca Cola always tries to use those materials in packaging
which are attractive and should not provide any damage to the environment and natural resources
like use of glass bottles (which are recyclable and are reused), tetra packs and aluminium cans.
These affords has provided benefited to company as with the implementation of these actions
they have gained competitive advantage within their industry.
Water stewardship
The company is dealing in beverages and liquid-able so its very important for them to use
high quality of water in its products. In order to ensure the continuous functioning of business,
the management of company focus on the needs and health of its employees by providing
required amount of water and other essential things so that workers should execute their roles in
right manner (Liu, 2013). Regarding sustainable approach it is observed that Coca Cola is taking
measures for saving water and other natural resources and also taking steps to minimise the
water pollution. Implementation of these practices has helped company in building positive and
attractive image in the eyes of customers which directly support the company in its development
and growth. Thus, all these practices has a positive result that is helped in increasing the sales
and profit volume.
Less sugar
Consumption of sugar has a negative effect on the health of people as it is recommended
to consume less quantity of sugar by doctors. More over in this scenario consumers are more
health concessions and prefer to consume health food and liquids. The company has considered
the factor as due to this they are facing downfall in its sales and have introduce new range in its
product line for health concessions customers. The beverage coke zero has been introduce by
Coca Cola which contains less quantity of sugar and contains natural ingredients. As a result, it
has helped company in maximising customer satisfaction and has provided benefit to company
as its sales volume has increased (Cucchiella and et.al., 2012).
Alternative energy
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