CSR and Management Theories

CSR and management
theories

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Various examples of strategies for sustainability:......................................................................4
Recommendations for development of strategy..........................................................................5
Different approaches to CSR of Micro, SME and Corporate Business...........................................6
Corporate social responsibility ...................................................................................................6
CSR by Micro Businesses...........................................................................................................6
CSR by SME Businesses............................................................................................................7
CSR by Corporate Business........................................................................................................7
CONCLUSION................................................................................................................................8
PART 2..........................................................................................................................................10
REFERENCES..............................................................................................................................13
Books and Journals ..................................................................................................................13

INTRODUCTION
For a business to be successful it is important to follow all rules and responsibilities in a
sustainable manner. Sustainability is business means creating positive impact over the
environment and the firms that follow sustainability have good brand image in the market.
Sustainability makes the organisation to reduce the negative impact over economy, society and
also on local community. It is not easy for business to follow sustainability so they develop
strategies that help them to maintain good brand image and earn profits and revenue. Corporate
Social Responsibility is a voluntary process through which business support society and work in
a manner that reduces the harm in the society (Gond and Moser, 2019). It is responsibility of
business to serve the society. In the report there are different examples that shows how business
follow corporate social responsibility and how it is beneficial for the business and society. There
are different approaches through which SME, micro, corporate businesses follow social
responsibility. Also there is reflective essay that is related to employability skills.
MAIN BODY
PART1
Sustainable approach to business strategy
In present time it is discovered that sustainability is an important aspect for business as it
helps to develop brand image in the market. Organisations form various strategies to maintain
their position in the market and to take competitive advantage that will help the organisation to
be successful. As per statistics, around 62% of the employees in an organisation work for
developing sustainable strategies in the business. It is seen and also believed by businesses that
to maintain goodwill in the market it is essential for the organisation to follow sustainability. To
be successful in long run businesses take care of sustainability (Alonso‐Almeida, Perramon and
Bagur‐Femenias, 2017). Sustainable approach to business is combination of environmental,
economic, and social aims that helps to a1609824136478chieve the goals and objectives of the
organisation and gain long term growth of business. It helps in creating a good image of
company in front of stakeholders. Sustainable strategies are made by companies to achieve long
term growth of organisation while keeping in mind the concept of corporate social responsibility
as they have a responsibility towards the business.