Importance of Effective Communication in Organisations

This report explores the purpose and principles of effective communication in organisations, with a focus on the case of Hilton hotel. It discusses the importance of communication in achieving business objectives, enhancing coordination, and managing change. It also examines the application of effective communication tools and strategies to improve business practices. Additionally, the report evaluates communication practices and identifies barriers, such as language and cultural differences, and provides recommendations for overcoming them.

INDIVIDUAL REPORT

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
Purpose and principle behind different forms of organisational communications...................................3
Application of effective communication in order to enhance business practices.....................................4
Evaluating communication practices of themselves and others...............................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
It is very important to have an effective communication in the organisation in order to
have coordination among the working employees.(Anderson and et.al., 2015). Present study is
based on the Hilton hotel that is a global brand founded in the year 1919 and having its
headquarter in Virginia, US. Report will include the Purpose and principle behind different
forms of organisational communications. Further report will include application of effective
communication in order to enhance business practices and at the end of the report it will evaluate
communication practices of themselves and others.
Purpose and principle behind different forms of organisational communications
The purpose of different forms of organisational communication is as following:-
 Flow of Information:- In order to have flow of information in the organisation from top
to bottom, communication plays an important part for the organisation. If Hilton hotel
have to achieve its business objectives and have to set an environment in its workplace
where no one is misinformed due to language or cultural barrier, effective
communication is required. The respective information that is important, have to be
informed to every staff with a simple language so that they can easily understand the
same(Bonaccio and et.al., 2016). The use of difficult words should be avoided in order to
transmit the right information.
 Coordination:- The basic purpose of communication is to set coordination between the
employees so that they can work more effectively in order to reach the organisational
goal of Hilton hotel and to set the business effectively in Sri Lanka as it is new place for
them and will take time to bring coordination(Kelly and MacDonald, 2019).
 Preparing People to Accept Change:- By having an effective communication, people
can easily accept the change and also it helps in management of organisation by having
effective change with respect to different organisational policies, procedures and work
style.
The principles of different forms of organisational communication are as following:-

 Clarity:- In order to set the business effectively in Sri Lanka it is very important for
Hilton hotel to establish a clarity in the business with the help of language used in the
organisation so that easy to understand and brings effective communication is there in the
organisation. Language used must be such that it is not confusing in the diverse culture so
that it do not leads to any sort of misunderstanding in the organisation. For every
organisation like Hilton Hotel, Language is the first medium that leads to communication
and this is the reason the way of communication in Hilton hotel must be clear and
understandable.
 Adequacy and Consistency:- Another principle related to communication is to have
adequacy and consistency in the communication(Ladegaard and Jenks, 2015). Getting
incomplete messages can create confusion in hotel and it is therefore very important for
Hilton hotel to have clear communication with respect to organisational objectives, plans
and also procedures.
 Need for Communication Network:- It is very important for hotel Hilton to have an
effective communication network in the organisation in order to manage the things more
effectively.
 Feedback:- Another important principle of bringing communication is to take feedback
whether the customers are able to understand the language and culture of the organisation
or some specific changes are required. It became easy for Hilton hotel to take feedback of
the employees and accordingly working in bringing effective communication.
Application of effective communication in order to enhance business practices
In order to enhance the business practices in Hilton hotel it is very important for the
organisation to have effective communication as it leads to coordination of the employees that
helps in achieving the business objectives. Different communication channels have to be there in
the organisation as having an effective communication helps the business in to increase its
productivity.(Anderson and et.al., 2015). There are different communication tools like emails,
Skype etc. that can be effectively used in order to communicate effectively and work efficiently
for organisation. Having communication in the organisation helps in setting higher quality of
services and products for the customers in Hilton hotel. As customers are having different
demand the respective information related to their demand is need to be transmitted from one
part of the business to another part that is from low to higher part. This leads to trust of the
customers on the organisation and also it leads to trust between all the employees by having
effective communication. With the help of effective communication, employees get engaged
more and more and it leads to the creativity of these employees in taking the business to heights.
Greater employee job satisfaction is seen with the help of communication and it also leads to an
effective morale of employees and better workplace relationships.

In order to have effective communication organisation must include Open Meeting where
they can easily communicate about their view points and can apply the respective approach that
they think is best for implementing effective communication in Hilton hotel. It is very important
for Hilton hotel to cultivate workplace creativity in order to its business in Sri Lanka where all
the things are new and to build a positive environment for the respective team, it is very
important for the workplace to allow the respective employees to come up with creative ideas
and share among them that leads to an effective communication(Linton and et.al., 2016).
Employees can also be trained effectively in order to make them communicate with the help of
different medium. Due to cultural diversity and difference in the language, it is quite tough for
the employees to communicate effectively. But there are different options that can overcome the
cultural diversity and may lead the business in right direction. Recognizing the problems that
Hilton hotel faces and overcoming the same is also very important for the business with respect
to appropriate communication tools. There are many issues related to communication that arise
in the organisation due to technology. It is therefore very important for the organisation to
recognize these issues and overcome the same in an effective manner.
Evaluating communication practices of themselves and others
It is evaluated that there are different communication practices that Hilton hotel adopts
and there are some communication barriers that are negatively affecting the business practices.
Hilton generally use digital employee portal and this gives access to the employees to access the
information effectively and also transferring the information among the employees in an
effective manner. Hilton hotel usually have transparency around the hotel communications as
they have control and trust among their staff members and have open communication that leads
to a sense of belonging in company’s work culture (Rosenbaum, 2017).
There are different barriers to communication in Hilton hotel while implementing the
business in Shree Lanka. These barriers are related to language as the people are having different
use of the language and it became tough for the workplace to adopt so many language and work
in coordination. It is therefore required to have a common language that is easily understandable
by the working staff. Another barrier is related to cultural barrier that is because of change in
culture and having diversified working culture for the employees as they all have different
culture. It is therefore very important for the organisation to overcome the impact of these
barriers on the organisation and work effectively (Merckaert and et.al., 2015).
In order to overcome the barriers of communication, it is very important for the
organisation to communicate what actual is in need to be communicated and avoid slang for the
effective working culture of the organisation. It is very important for the organisation to be
aware about of the cultural differences and work effectively in order to overcome the same and
bringing coordination among the working staff. It is also very important for Hilton hotel to
eliminate the difference in perception of the employees and for the same different training and
development programs are necessary for the employees.

CONCLUSION
From the above study it is been concluded that there are various purpose to have effective
communication in the organisation and also there are different principles to bring effective
communication in the organisation. It is very important to apply different communication
mediums in the organisation in order overcome language differences and cultural diversity in
Hilton hotel. Report also concluded that in order to have effective communication organisation
have to include open meetings, have to cultivate workplace creativity and also have to train the
respective employees so that they work effectively in the organisation. Report also concluded
that there are different barriers to communication in Hilton hotel related to language and cultural
barrier that they need to overcome and for the same different training programs can be conducted
by the organisation.

REFERENCES
Books and journals
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review and an agenda for research. Journal of Management. 42(5). pp.1044-1074.
Kelly, S. and MacDonald, P., 2019. A look at leadership styles and workplace solidarity
communication. International Journal of Business Communication. 56(3). pp.432-448.
Ladegaard, H.J. and Jenks, C.J., 2015. Language and intercultural communication in the
workplace: Critical approaches to theory and practice. Language and Intercultural
Communication. 15(1). pp.1-12.
Linton, S.J. and et.al., 2016. Early workplace communication and problem solving to prevent
back disability: results of a randomized controlled trial among high-risk workers and
their supervisors. Journal of occupational rehabilitation. 26(2). pp.150-159.
Merckaert, I. and et.al., 2015. Transfer of communication skills to the workplace: impact of a 38-
hour communication skills training program designed for radiotherapy teams. Journal of
clinical oncology. 33(8). pp.901-909.
Rosenbaum, M.E., 2017. Dis-integration of communication in healthcare education: Workplace
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