Individual report

First page : Name:Catalin Florin Baba ,Student ID S203679 ,University: University of Suffolk

Individual report

Table of Contents
INTRODUCTION...........................................................................................................................1
Meaning Of Literature Review...................................................................................................1
Corporate Social Responsibility..................................................................................................2
Importance Of Corporate Social Responsibility.........................................................................2
Role of CSR................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Literature Review is an article which describes recent cognition of a particular topic
which contains methodological & theoretical contribution. This report explains corporate social
responsibility (CSR) according to which it is a policy which is used by many organizations for
helping society and it also helps companies for promoting their brand image (Yakovleva.2017).
Further, this report includes importance of corporate social responsibility like enhancing brand
image and employee engagement. Furthermore, this report elaborate various issues related to
Corporate Social Responsibility. Moreover, this report explains role of CSR.
Meaning Of Literature Review
A Literature review is an organized, specific, and consistent method for distinguishing,
comparing, and combining the present body of realised and recorded activity developed with the
aid of researchers, students, and professionals.
However, the intent of a literature review is to offer an correct and whole explanation of
expertise for which studies query is being conducted (Slack, Corlett and Morris. 2015).
Moreover, it’s miles a crucial characteristic of scholarship due to the fact without it the reader
cannot decide whether the author is properly-knowledgeable or the work which is being provided
is novel and unique.
Furthermore, a literature evaluate is greater than an abstract of the sources and it has a
structure sample that mixes each concept and synthesis. Wherein, a summary is a review of the
crucial statistics of the source, on the flip side, synthesis is a reorganisation of that data.
However, it would supply a representation of old information or combine new data with previous
explanations. Further, Literature review represent the progression of the sector, inclusive of
foremost discussions and simultaneously the literature review can also measure the resources and
suggests the reader about the most applicable topic.
Moreover, literature review is a captious and extensive assessment of preceding research.
Further, it’s far a summary and outline of a specific domain of study, permitting each person
reading the research to establish why are they pursuing this specific study.
On the flip side, literature review develops a scenario for the reader providing them a full
information of the evolution within that domain. Further, this point of view signifier the reader
that the writer has certainly absorb all previous, massive works within the area into their study.

Moreover, the purpose of literature review is to convey to the reader what skills and thought are
included on a subject, and what is their capability and imperfections are. Further, the literature
evaluation have to be defined via a guiding concept for instance your research goal, the problem
that the writer is discussing, or their contentious assumptions (Yakovleva.2017).
Furthermore, literature review provides the writer with an accessible handbook to specific
subjects and if the writer has restricted time to go through the research process, literature reviews
can provide with an abstract. Further, for professionals, literature reviews are important as it
helps them to remain updated with what's is presented within the subject. Whereas, for pupils,
the intensity of literature assessment focuses on the capability of the writer in his or her area of
research and thus, it additionally provide a strong background for a research paper's study.
Corporate Social Responsibility
According to Hopkins.2016, corporate social responsibility (CSR) is an independent
business theory that facilitates an organization to be socially responsible to itself, its shareholders
of the company, and the general public. However, by means of practicing corporate social
responsibility companies may be aware of the impact they are having on the factors of society
inclusive of economical, social, and ecology environment. Moreover, to have an interaction in
CSR method which means the company is working according to the ways that develop
community and the environment rather than impact the environment negatively.
On the flip side, According to Rodriguez-Fernandez. 2016 , corporate social
responsibility is the combination of programs and practices into an organization's structure and
culture. Further, CSR targets to enhance profits and income for on-line and offline corporations
by helping them to become more effective and efficiently attracts the working of the company.
Importance of Corporate Social Responsibility
According to Grayson and Hodges. 2017 , social responsibility has become progressively more
critical to the organizations in the recent years which includes empowering girls, supporting the
surroundings, or trying to give up poverty thus, companies are integrating social responsibility
into their business activities.
However, if the company is social accountable it reinforces an enterprise's reputation and
construct its logo. Further, people's opinion towards an organization is essential to client and
shareholder certainty in the corporation. Thus, via developing an effective reputation, an
organization can make a call for itself that not only make the company's financially gainful, but

socially aware as well. Moreover, being energetic towards the society development,the personnel
of the company will be interacting with clients and eventually making the company's name
aware among those customers.
Moreover, constructing relationships with the patrons is the essential for the company's
success and thus, the company's CSR policies and programs impacts the purchasing decisions of
clients. Further, customers are inclined to pay extra amount for the product in the event that they
recognize a portion of the company's earnings through the customers income invested in some
social cause. Additionally, if a corporation is energetic within the neighborhood community like
a bank that provides loans to middle class families then the business enterprise could be seen
effectively by the people and enhances the company’s income as a result. Thus, constructing a
high quality relationship with clients and their groups can lead to enhanced sales and increased
revenue. On the flip side, it doesn’t matter how much the corporation is contributing towards an
environment if the people are unaware about it, thus, the company should make sure that they are
developing relationships with media companies so that they will display the efforts that company
make towards society (Importance of Corporate Social Responsibility 2019).
According to Gour.2018Treating the employees fairly and liberally is part of corporate
social obligation thus, by means of offering proper jobs and promoting professional and ethical
policies, companies can enhance personnel performance, and by way of buying only the ones
foreign places merchandise produced at industrial plants where employees were treated fairly,
the company gain assistance among fair exchange exponent. Moreover, when employees are the
part of an approach that helps to raise the morale and cause extra productivity within the
personnel. Further, understanding a product and carrier is likewise helping with social reasons
creates a feel of delight and that shows a positive relationships with customers and personnel of
the company.
However, capitalist who are investing in an organization want to know that their money is
being invested properly thus, it means that the businesses should have strong policies and
budgets, and at the same time they should have a robust experience of corporate social
responsibility. Moreover, when organization make donations to nonprofit companies and
influence their personnel to volunteer with the company, they reveal to investors that they not
only work for revenues but they also work towards the domestic and international community
society. Thus, investors and stakeholders support companies that show their dedication no longer

only to personnel and their clients but also to different non profit corporations that may affect the
lives of those people living in that organization (Saxena, and Pushpadh.2017).
Role of CSR
Sustainability :- its main role is sustainability because it focuses on protect environment.
So this thing follow by all organization that all are following corporate social responsibility. That
main objective is protected to environment because day by day it increasing and it directs affect
to society as well.
Gain value :- corporate social responsibility also has role of gain value because through
this organization easily gain value in markets. Through CSR organization also keep care of
environment during production and business so it also helps in attract people. Organization also
follow CSR because through this it reduces pollution and save environment so it helps in make
reputation in society (Shen and Benson, 2016).
Protect society :- corporate social responsibility has also role that protect to society and
also understand their need and wants so it also helps in produce products according to needs of
them. It totally helps in increase profit and performance and also attract to society. Through this
it also makes positive environment in society and adopt change according to social and culture
sop society also attract through this.
Attract investors :- through corporate social responsibility investors attract because
investors also invest their capital in organization that it follow CSR. So investors invest their
money and organization easily get capital as investment. Because all investor’s wants to great
return so it invests their money in reputed organization where CSR follow in proper way.
More engagement of employees :- through corporate social responsibility employees
engage with their interest in large quantity because through follow of CSR they also feel safe in
organization so CSR also has role of engage more employees. Because employees is major part
in organization that engage in work so if it follows so it also satisfied with their workplace and
feel positively (Lim and Greenwood, 2017).
ISSUES OF CSR
Corporate social responsibility is model that aids to enterprise to promotes vision to wide
range of stakeholders, shareholders and investors. It is concept that underpinned by the idea that
enterprise can no longer act as isolated. Legal authorities need to relied on legislation and
regulation in terms to deliver the social and environmental objectives in the business sector. Due

to the CSR, the demand is continuously growing for the corporate disclosure from stakeholder
and it must be inclusive of customers, suppliers, employees, investors and activism
organisations. As per the view of Kumar and et.al., (2014) it can be stated that employees are
increasingly looking towards the pay-checks and benefits and they are working as to hire and
retain skilled employees and by this company must focused on to improved working conditions.
It is defined as term that ha companies attitude towards conducting the working.
Thus, Khojastehpour and Johns, (2014) stated that companies that are pursuing the CSR
agendas re fairly consistent across the world. As per the view of Fernie and Sparks, (2018) it can
be stated that Corporate social responsibility is one of the core and inseparable component of the
overall services and products that are offering. In contrary to Grosser and Moon, (2019)
stated that company can face some issues with CSR as additional bureaucracy with enhancement
if cost for observance. Hence, the main disadvantages of CSR are to monitor the exchanges.
Thus, stated that for the larger enterprises approach of CSR can be obstacle.
In the modern scenario, modern consumers have healthy awareness of the role of corporation and
that plays enacting performance in social and political change. According to the view of Grosser
and Moon, (2019) it can be stated strategies under CSR will end up being the expensive
endeavours by difficulty in order to track return on investment. Thus, Fernie and Sparks, (2018)
it can be stated that small business can use social media to communicate the CSR policies to
customers and the local community.
According to the view of Khojastehpour and Johns, (2014) it can be stated corporate
social responsibility is term that aids to make profit and legislation. Hence, it can be stated that
company management has fiduciary duty to shareholder in terms to maximise the profits.
Therefore, the rise in social media has also impacted the importance of corporate social
responsibility. As per the view of Kumar and et.al., (2014) stated that entities with unethical
business practices are exposed to harshly on social media and can have damaged reputation.
Therefore, protecting the environment is one of the concerned that aids to address social
problems such as poverty and hunger. Herein, it can be stated that CSR impacts the business
ability to attract the top talent and affects job satisfaction levels and rate of retention. Therefore,
it can be said that employees feel working for socially conscious employer and that gives them
sense of purpose.

REFERENCES
Books and Journals
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social responsibility: Readings and
cases in a global context. Routledge.
Fernie, J. and Sparks, L. eds., 2018. Logistics and retail management: emerging issues and new
challenges in the retail supply chain. Kogan page publishers.
Gour, S.P.D.K., 2018. Tumor Detection and classification of Medical MRI Using Advance
ROIPropANN Algorithm.
Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
Grosser, K. and Moon, J., 2019. CSR and feminist organization studies: Towards an integrated
theorization for the analysis of gender issues. Journal of Business Ethics. 155(2). pp.321-
342.
Hopkins, M., 2016. The planetary bargain: corporate social responsibility comes of age.
Springer.
Khojastehpour, M. and Johns, R., 2014. The effect of environmental CSR issues on
corporate/brand reputation and corporate profitability. European Business Review. 26(4).
pp.330-339.
Kumar, D.T and et.al., 2014. Analyzing the CSR issues behind the supplier selection process
using ISM approach. Resources, Conservation and Recycling. 92. pp.268-278.
Lim, J.S. and Greenwood, C.A. 2017. Communicating corporate social responsibility (CSR):
Stakeholder responsiveness and engagement strategy to achieve CSR goals. Public
Relations Review. 43(4). pp.768-776.
Rodriguez-Fernandez, M., 2016. Social responsibility and financial performance: The role of
good corporate governance. BRQ Business Research Quarterly. 19(2). pp.137-151.
Saxena, B. and Pushpadh, S., 2017. Review and Analysis of Methods of synchronization for
Chaotic Colpitts Oscillators. International Journal of Engineering Science, 12963.
Shen, J. and Benson, J. 2016. When CSR is a social norm: How socially responsible human
resource management affects employee work behavior. Journal of Management. 42(6).
pp.1723-1746.

Sivakumar, T., 2016. A review on biodiversity of marine and mangrove fungi. Int J Adv
Multidiscip Res. 3(5). pp.38-48.
Slack, R.E., Corlett, S. and Morris, R., 2015. Exploring employee engagement with (corporate)
social responsibility: A social exchange perspective on organisational
participation. Journal of Business Ethics. 127(3). pp.537-548.
Yakovleva, N., 2017. Corporate social responsibility in the mining industries. Routledge.
Online
Importance of Corporate Social Responsibility 2019.[Online].Available
through:<https://www.managementstudyguide.com/csr-leads-to-increased-business-
efficiency.htm>