Subway's Market Entry Strategy in China with Farmacy Partnership

Individual report

TABLE OF CONTENT
EXECUTIVE SUMMARY...................................................................................................................3
INTRODUCTION.................................................................................................................................3
Marketing environment.....................................................................................................................3
Competitor review.............................................................................................................................5
STP....................................................................................................................................................5
Market entry strategy.........................................................................................................................6
Marketing objectives.........................................................................................................................7
Marketing mix...................................................................................................................................8
CONCLUSION.....................................................................................................................................9
REFRENCES......................................................................................................................................11

EXECUTIVE SUMMARY
Report has analysed various aspects of international marketing where globally there
are various new companies and brands coming up with high innovation business marketing,
new attractive marketing mix services which builds on goodwill levels and higher marketing
paradigms important for developing strong place.
INTRODUCTION
International marketing within global food industry has been gaining wide functional
advancement among operations, mergers and various business amalgamation with various
new restaurants with new ideas of strong diverse marketing paradigms through which it can
be analyzed that consumers have wider choices and various food option. SUBWAY is one of
the biggest global food companies which serve customers best products from various part of
world within it stores and has been highly adopting philosophy of bringing veganism within
food options. The brand has recently acquired Farmacy which produces organic protein based
foods with high nutrition value where products many times look like non vegetarian food
within their appearance and texture. Report explains global expansion of this product into
Chinese market which facilitates speedy review of various marketing parameters for gaining
alternative business development with wider innovation, creativity and forming global
marketing plan. Report brings forward how Subway plans to target various young and health
conspicuous people with innovative marketing mix factors and stronger objectives (Cateora,
Meyer and Graham, 2020).
Marketing environment
The China business marketing environment holds enormous scope for Subway to
bring before new partnership with Farmacy for various healthier food options and vegan
recipes where people are widely looking upon new options as alternative for meat and dairy
food products, beverages.
 The Chinese business market is one of the highest prominently developing business
place where new goals of wider innovation in marketing, promotion has opened up
various pathways for new companies to establish firm place for higher competitive
advantage levels. Marketing environment of china is widely growing up specifically
in food and beverage industry where consumers are in high demand for various new
healthy cuisines with nutritional value content for young people. Subway and

Farmacy food joint partnership will have strong market environment within China
with various innovative vegan food options for younger and health conscious
population who are widely looking upon adopting new food options.
 Subway company will be able to promote new end marketing goals by developing
higher end partnership with Farmacy and entering onto wider innovative business
scenario where China has wide promising business opportunities to bring forward
various new profitability within expansion . The young population of China are lately
becoming known to how much nutrition is vegan food, and lately avoiding non- veg
food which has also contributed to global warming and depletion of animal resources.
Sunway since has globally achieved goodwill for providing best services to all
customers who look for variety and innovative food quality options it has been
profitability expanding in various new arenas (Katsikeas, Leonidou and Zeriti,2019).
 The business marketing environment is highly dynamic with various digital platforms
available for Subway to promote its new marketing goals and innovative goals to
bring before customers by partnership with Farmacy where the brand will be aiming
to bring before vegan food in the look and attractiveness of meat. The brand will be
using various plant based protein sources such as soybean, various green leaves and
high fibre and nutrition sources for attracting various consumers who are health
conscious. China business environment is not only highly innovative to bring before
various new end goals of innovative marketing but Subway will be able to achieve
high profitability and long term consumer market share goodwill by developing new
end goals along the partnership with Farmacy.
 Business market of china is widely growing with varied competitiveness and strong
innovation with various new food companies coming up with new business plans,
expansion of high creativity with best yield of synergy where people look for various
food options. Subway with partnership with Farmacy shall be able to develop strong
networking of new goodwill parameters by bringing before various new paradigms of
innovative business plans which shall be focusing on vegan food options with high
vegetarian nutrition value proposition. China being one of the best developed
economy within world have various best marketing parameters available for strongly
focusing new end business goals and also provide wide young age customer segments
for higher profitability metrics (Li, Liu and Bustinza, 2019).