Individual Report on UBER: Cultural Issues, CSR Benefits, and Impact of Brexit

Individual report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The key issues and recommendation......................................................................................1
Benefits of CSR projects........................................................................................................2
Impact of Brexit......................................................................................................................2
Reflection...............................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The individual report is provided basic information which are necessary to verify with
dealing and also utilized in existing market. The present report will be based on “UBER” is the
American transportation network company (Bleidorn and et.al., 2016). The company is offering
services to customers by including peer-to-peer ride sharing and ride services. The report will
apply by management theory to produce specific range of recommendation for better
improvement. Report will also link by the CSR strategy benefits and impact of Brexit on
organisation.
MAIN BODY
The key issues and recommendation.
UBER Company is transportation Network Company which is offers various services to
their customers. This company serves products are mobile apps and websites. Other hand,
services are vehicle for hire and Delivery of foods services to customers. With this help of these
customers are hire rental taxies for ride and reach out the destination. The company has faced
various problems by their products and services at market but, for this report here is select the
cultural issues which faced by UBER. The cultural difference is affect to business and its growth
factor. This is main issue which is faced by company that is cultural issues or dishonesty –
something the leadership change has not fundamental altered (Uber's Big Problem Is a Culture of
Dishonesty. 2017). The company is use the Greyball software, which is made it difficult for low
enforcement officially to book their rides.
This problem is related to the culture and theory model of management theory of Geert
Hofstede. This theory is more related to the business issue. This theory is effective and valuable
for management to understand culture difference by different aspects power distance,
individualism and collectivism, masculinity and femininity, uncertainty of avoidance and long
term and short term.
 Power distance is the degree if inequity in between peoples that consider culture as
normal.
 Individualism and collectivism is cultural belief that concerns with individual and group
takes.
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