Integrated Professional Skills in the Digital Age

Integrated Professional
Skills in the Digital
Age

Table of Contents
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
Compare and contrast the positive and negative aspect of social media....................................5
Discuss various measures and challenges of security & privacy which can be taken while
using social media services online..............................................................................................7
Two Examples of Social media & its comparison and contrast according to their applications,
features, discussing their suitability for businesses.....................................................................9
CONCLUSION..............................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
Professional skills in the present digital age help a individual in increasing their
understanding level. Advanced technology can be used to get work done in the most appropriate
way. Social media is extensively used by business for marketing and promotional activities
which helps them in increasing their overall sales (Tammaro, 2016). In Present report, there is a
discussion on role of social media and its positive and negative impact on internet. There are
some challenges which are associated with use of social media and measures which must be
taken to protect from various challenges are mentioned. Further, there is use of examples of
social media sites which can help in discussing its suitability for commercial purposes.
MAIN BODY
Compare and contrast the positive and negative aspect of social media
Social media can be regarded as a technology used by large no. of people at a point of
time. They are using this as a platform for sharing of thoughts, pictures, information, videos and
many other such related aspects (Rogers, 2016). this helps in developing a individual and society
both at a particular point of time. In today's present scenario, social media is one such platform
which has grown because of emergence of applications such as Facebook, Instagram, twitter, you
tube and linked in. There is both positive and negative impact of social media platforms on
internet are discussed below:
Positive Impact:
Social media platform is gaining lot of importance as it is helping in increasing the
connection between people. There is dissemination of local language with the help of such
platforms of social media. People with similar Interest are able to create relationships which help
them in socialising and networking. This has lead to increase in positive effect of internet.
There are many opportunities which are also developed with the help of such social
media platforms job opportunities have also increased. It is going to create a positive impact on
whole society as problem of unemployment will be reduced. Each individual can use their
knowledge and skills in using it for getting job such as for digital marketing for companies.
There is spreading of positivity because of such impact of internet on society.

Social media sites are very helpful in creation of awareness in the society by tools such as
advertisement, promotion, campaigns which can help in up gradation of information and
knowledge of people (Stephen and Edwards, 2017). Social networking platforms are helping in
increasing quality of life such as overall mental and health related risks can be reduced. There
are useful contacts which are developed with help of such social media platforms. This leads to
spreading of positivity in respect of internet usage.
There are some negative impact on internet also which are discussed below:
Negative Impact:
Social media platforms are many times use for prorogation and spreading of false type of
information which can lead to misleading of people (Tong, 2018). There are also increasing
cases of phishers and spammers because of which many users are not able to make any
productive use of social media. Such type of instances lead to spreading of negative impact on all
internet users. Many times there have been situations in which different criminal activities are
encouraged because of social media and networking sites where people with similar interest get
connected to each other (Becker, 2018). This provides them opportunity to use personal
information of people and to use internet and then get involved into activities which may harm
people and overall society. It represents a case of negative impactor internet usage on society.
There is problem of oversharing information which can also occur in case of social media
platforms. There have been many cases of cyber bullying which can occur because of people are
bullied on online platforms. These are examples of how internet can posses a negative impact
over lives of people.
Instances such as leaking of sensitive and private information and sending of virus can
lead to serious implications. There are also many times serious situations such as sending of
viruses to others with such mediums on online platforms. There is high usage of cell phones
because of which children are getting involved and they are misleading at young age which is
imposing a negative impact on their studies. There is emission of electromagnet radiation
because of such usage of cell phones which is caused as there is high usage of social media
platforms. Excessive usage of social media platforms is also related to lot of health issues and
problems. Mobile phones if used on a continuous basis can cause eyesight problems. Mobile
phone usage is also concerned with damaging of brain and causing mental illness. It has also
been found that there is presence of risk of very dangerous diseases such as cancer which can be