Importance of Strategic Management and Change Management in Starbucks

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
An introduction including a definition of strategic management................................................1
A critical assessment of the process used by organisations to determine their strategy..............2
An evaluation of the critical models and tools used by organisations to determine their
strategy. .......................................................................................................................................2
An application of these tools to a real organisation of your choice.............................................5
Critically appraise the importance of change management based on the complexity of the
transformation process, its costs, risks and sustainability............................................................6
CONCLUSION................................................................................................................................6
REFERENCE ..................................................................................................................................8

INTRODUCTION
Strategic management is defined as process of formulation, implementation and
application of changes in a organization which can help to develop a business and increase the
organizational profitability. In other words, strategic management is the ongoing process of
planning, organizing, directing, monitoring and assessment of all necessities that uses by an
individual to meet with organizational goals and objectives (Jayatilleke and Lai, 2018). This is
important for all organization to understand the needs and wants of their customers and
formulate the planning accordingly which can provide the higher benefits and develop a business
in the changing environment continuously. The management of organization is responsible for
all functions and activities which are important for their business that provides the higher brand
image and market share in changing environment. To understand about this Starbucks has been
selected that is American multinational chain of coffee houses that offers better quality and taste
of coffee to customers which can help to increase the sales. This report consider concept and
model that relates to organizational strategy, and importance of change management.
MAIN BODY
An introduction including a definition of strategic management.
Strategic management is explained as management of company's resources to achieve
goals and objectives. For all organization it is important to understand the needs and wants then
formulate planning which can help to develop a business in competitive environment. For each
organization strategies are important as it helps to deal with problems and bring them optimum
solution which helps to maintain the higher productivity and profitability (Dang and et.al., 2019).
According to Hayes (2018), strategic management extending internal and external
communication practices that uses to track and ensures organizational performance which can
help to increase the sales and performance. This involves analysis, formation, execution, and
evaluation which can help to develop a business and attain the higher performance in changing
environment.
Starbucks is an American multinational chain of Coffee House which was founded in
March 1971 by Jerry Baldwin, Gordon Bowker etc. for the purpose of providing good quality of
coffee to their customers and increase the business performance. The management of such
organization formulate effective planning and strategies which can help to develop a business