Marketing Mix of Starbucks
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Added on 2020-10-22
Marketing Mix of Starbucks
Added on 2020-10-22
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Table of ContentsINTRODUCTION...........................................................................................................................11. Management of Starbucks.......................................................................................................12. Marketing mix of “Starbucks”................................................................................................4Conclusion ......................................................................................................................................7REFERENCES................................................................................................................................9Marketing mix. 2017[ONLINE] Available through:< https://economictimes.indiatimes.com ›Definitions › Marketing>.................................................................................................................9
INTRODUCTIONStarbucks is an American Coffee hose chain and this company mainly sells the highquality of whole coffee beans to the companies. The success of this organization is generallydepends on the management structure of the company. Proper application of various operationmanagement decisions have contributed towards the growth and sustainability of the firm. Thisstudy will develop a complete understanding about the management strategies and variousoperation methods of Starbucks. Also, the research will provide marketing mix elements of thecompany that supports the firm into occupying the position as a leading coffeehouse chain in theworld (Adnyana and Darma, 2015).1. Management of Starbucks.Starbucks coffee company's business is success only through their proper and systematicmanagement because its creates highest level of effective and efficient practices in theircompany and it also makes plan, coordinate and control the resources that they helps inproduction and produce good services and goods. It main purpose is increase popularity ofStarbucks coffee's. Management department has different types of roles. Like planing,organizing, staffing, directing and controlling in Starbucks coffee.Management is the combination of different types of components of leadership ofStarbucks. Management of Starbucks always analysis of their employees work and then makestrategies about training and promotion because its helps in improve skills, efficiency,performance of employees for increase quality and popularity of coffee. Its helps in increasesales and profit. Management always evaluate of resources of organization and it makes strategyfor proper and optimum utilization of resources (Amanchukwu, Stanley and Ololube, 2015). Functions of management:-Planning – Starbucks management has main functions is planing. It means thatmanagement make plan about future that its helps in make systematic and proper plan aboutfuture work that how, when, what and where. Management of Starbucks make plan according topresent performance of organization its main purpose is increase sales and profit so it makestrategy that increase of quality and make better image of brand that beat competition. Because italso evaluate while preparing plan that factors affect to organization internally and externally andprevent and face to factors.1
Organizing – it is also a main function of management of Starbucks because they givedirection and flow to work for achieve predetermined goals of organization. It organize all thingthat include for production like raw material, labour, capital and tools. It also determine activitiesthat helps in achieve organizational goal. So for proper and effective organize of work inorganization they identifying task and give to group for coordinate them and give responsibilityso its also helps in reduce conflicts.Staffing – management of Starbucks has also function of staffing it means that its hireand recruit staff for meet objective so it main purpose is hire skilled and efficient staff that helpsin do work properly and effectively. It also includes training, developing, compensating andevaluating of employees and then give reward and incentives for motivation of employees so allthese things helps in create confidence in employees and increase productivity and profitabilityof Starbucks (Anderson, 2015).Directing – it is majorly helps to Starbucks in develop and improve so that includesleadership, communication and motivation to employees so management of Starbucks providedirection to employees and working culture in very effective and efficient manner for achievegoal of organization. Leadership means that provide instructions and guidance to employees,communication must be openly flow in organization because its helps in share information easilyand motivation is necessary for employees these all things helps in increase sales andproductivity of Starbucks.Controlling – management has also major function because its helps in work flow oforganization and it means that measure performance of employees and correct all things thatcreate obstacle in achieve organizational pre determined goals. These all above functions is interrelate with each other.Management practices is important for Starbucks because managers of organization usedifferent types of practices for improve and make effective system of work and prevent thosethings that create obstacle in organization to meet objective. Management of Starbucks followdifferent types of practices that help in motivate to employees and increase effective work inorganization. Practices includes like:-Engage workers – management of Starbucks always find and plan about that how tomake employees care about organization goal and objective because existing employees not onlyincrease productivity of organization they also taking risk and responsibility for their2
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