SWOT Analysis and Climate of Innovation in Marks & Spenser

INDIVIDUAL
REPORT

EXECUTIVE SUMMARY
The present report applies SWOT analysis which includes both internal and external factors that
can affect the organization. For the climates of innovation three factors have been taken into
consideration that is Organisational Structure, Team Members and Leadership Style. Out of
which organizational structure has been recommended. Further two cases has been taken to know
about the innovation and its climate based on clothing and technology for social benefit.

Table of Contents
EXECUTIVE SUMMARY......................................................................................................................... 2
INTRODUCTION ................................................................................................................................... 4
TASK ..................................................................................................................................................... 4
External and Internal Drivers for innovation to deliver social value:................................................4
Conceptual models of climate of innovation: .................................................................................... 5
Case Studies who brought innovation for social benefit: .................................................................7
CONCLUSION ....................................................................................................................................... 8
REFERENCES........................................................................................................................................ 9

INTRODUCTION
Innovation refers to a change making process either in a product or in service of any
nature. It gives a new touch to the product and service and brings into market. Without the
presence of creativity and proper strategy innovation could not be imagined. For any company to
be successful and to survive for long term in the market they need to bring innovation in their
offerings because market demands something new in the product or service. Marks & Spenser is
a leading retail brand in UK which offers various foods varieties, clothing and home ware to the
market. Marks & Spenser continuously brings innovation in its offering for its customers
worldwide. In this report we are applying SWOT analysis in relation to the company including
its internal and external drivers which delivers some social value. Various conceptual models are
also being used to analyse the climate of innovation in the organization. (Aguilar, 2018)
TASK
External and Internal Drivers for innovation to deliver social value:
According to Teoli Dac, and et. all.,SWOT refers to a business strategic analysis used by
companies in respect of Strength, Weaknesses, Opportunities and Threats to compare with its
competitors. The authors quoted that SWOT analysis is a composition of both external and
internal factors, out of which Strength and weaknesses are part of internal and opportunities and
Threats are the part of external factors. This analysis is used for the facilitation of the formation
of company's assessment. SWOT Analysis, 2020 [Online] Available through;
<https://www.ncbi.nlm.nih.gov/books/NBK537302/>.
External and internal factors are those which creates an positive or negative impact on the
innovation and helps the organization to earn profits.
SWOT analysis is done for the same for Marks & Spenser which comprises of internal factors
such as Strength and Weaknesses. External factor includes opportunities and threats to the
organisation. (Yoo, and Kim, 2017)
Each of the factor is discussed below in detail:
 Strength: Strength includes the positive points which the firm posses. Its strong areas,
advantages and competencies are analysed in this category. Marks & Spenser brings wide
variety for its customers in its each outlet. The company offers very strong products with