Benefits of Corporate Social Responsibilities - PDF

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Key issues in Coca Cola and recommendation...........................................................................1
Benefits of Corporate social responsibilities projects.................................................................1
Possible impact of Brexit............................................................................................................2
Individual reflection....................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENECES..............................................................................................................................4
.........................................................................................................................................................4

INTRODUCTION
This report is based on Coca Cola which is an American multinational corporation and
the purpose of this report is to explain the key issues and the benefits of undertaking CSR
projects. Impact of Brexit on respective firm and the individuals reflection are also mentioned in
this report.
MAIN BODY
Key issues in Coca Cola and recommendation
Coca Cola organisation is the considered as the most valuable brands as well as world
largest non alcoholic beverage company. It was established is year 1886 in United State of
America. Currently it operates in approx 200 countries. They also expanded their products into
juice, water, coffee, energy drinks and many more. The firm have partnership with more than
250 bottling as well as canning firm in all over the world. The issue faced by respective company
is Conflict, in firm there are various kinds of employees are working with different style. When
any misunderstanding incurs among staff that can leads towards conflicts within organisation
(Rahim, 2017). This impact their work environment and productivity of the company.
Recommendation
In order to resolve the above mentioned issue in the Coca Cola so their manager use
system management theory. This management theory are consider that management are
interrelated elements of the company. So rather than seeing the firm as series of silos, every
department is a portion of whole system (Watson, 2013). Thus, if the work is divided into
systematic manner among various employees into different department so there will be the less
chances to occur conflicts among them. Also with the help of this particular their the
management of the Coca Cola can formulate many strategies as well as policies systematically
for reducing the conflicts in company. Moreover, management must support objectives as well as
procedures flows which offer whole organisational health.
Benefits of Corporate social responsibilities projects
Corporate social responsibility is considered as the self regulating business model which
aids firm be socially responsible towards themselves, their stakeholder and people (Martínez and
del Bosque, 2013). Firms can exert an emphatic influence over credibility as well as quality of
their product into marketplace by their CSR projects or activities, that have huge effect upon
1

society as well as facilitates synergy returns to its business. As per the sustainability report of
Coca Cola, it have been seen that they aim to give at least 1% of their annual income for charity.
Also, they are involved into various CSR projects such Educating and empowering employees,
plants bottle packaging that is initiatives to make plastic bottles formulate from plants and many
other projects. All these CSR projects are undertaken by the respective firm in benefiting society
as well as future generation. As they are educating and empowering staff so it help society to
become educated which enhance its standards of living and further aids in economic
development so that GDP, inflation rate of that particular country get increased. Moreover, due
to plant bottle packaging project respecting firm make eco friendly plastic bottles so that it do not
harm the society as well as environment because it can be recycled so this reduces the pollution.
So for future generation pollution level get minimised (Prabhu, 2013). Thus, different CSR
projects considered through respective company are benefiting the society as well as the future
generation in effective manner.
Possible impact of Brexit
Brexit is considered as the withdrawal of UK from the European Union. It is the
nickname for “Brexit exit from the European Union (Clarke and et.al., 2017). Stockpiling to
guard against a disorderly, Brexit gave revenue as well as adjusted earnings of Coca Cola an
additional boost, also help beverages team to squeak previous Wall Street forecasts. As per the
report of respective firm, it known that there is enhancement in their net revenue by 5% and sales
with 2 points that was fundamentally related to bottle making for managing risk regarding
Brexit. Before this year, respective company partners management, the country's largest
independent coca cola bottler revealed that they had started stockpiling ingredients within UK
for reducing any disruption which might initiate from united kingdom's exit from EU. Although
the exact Brexit date have been moved back by 6 months, management at CCEP shows
possibility for tariffs into transportation as the huge risk they faced. Also, the Brexit Uncertainty
have boost several businesses to initiate stockpiling supplies. Moreover, before Britain exits EU,
businesses do not know either the UK will leave with or without a deal. The chances of a no
deal scenario that can add more cost to imports which are coming from EU as well as more
checks upon products at border have prompted firms across sectors to stock key materials (Brexit
Impact on Coca Cola. 2019).
2

Individual reflection
Working in a team is usually considered to know the willingness of a team to perform
together to attain a common objectives (Weller, Boyd and Cumin, 2014). Also, I experienced
that there are various benefits as well as challenges for working in a team are mentioned below:
 As I worked in a team so it helps me to enhance collaboration and permit brain storming.
Due to this I can able to develop more creative ideas and improve productivity.
 Team work needs various meetings and these meetings are sometime do not organised
well then many times I divert from topic or aim and I can not able to perform effectively.
As to work in a team I have to develop few skills effectively so that I can able to perform
appropriately into the group and attain the respective firm objectives. Some skills are decision
making and communication skills. As both are essential to work in a team because it is important
to communicate and make decision effectually with their member so that they can understand
you and work properly.
CONCLUSION
From the above report it have been concluded that Coca Coal is facing the conflict issue
to resolve that they use systematic management theory. Moreover they are working on various
CSR project such as plants bottle packaging etc. which are benefited for society as well as future
generation. Brexit help beverages team of respective company to squeak previous Wall Street
forecasts and so on.
3

REFERENECES
Books and Journals
Clarke, H. D. and et.al., 2017. Brexit. Cambridge University Press.
Martínez, P. and del Bosque, I. R., 2013. CSR and customer loyalty: The roles of trust, customer
identification with the company and satisfaction. International Journal of Hospitality
Management. 35. pp.89-99.
Prabhu, C. S. R., 2013. E-governance: concepts and case studies. PHI Learning Pvt. Ltd..
Rahim, M. A., 2017. Managing conflict in organizations. Routledge.
Watson, T., 2013. Management Organization and Employment Strategy (RLE: Organizations):
New Directions in Theory and Practice. Routledge.
Weller, J., Boyd, M. and Cumin, D., 2014. Teams, tribes and patient safety: overcoming barriers
to effective teamwork in healthcare. Postgraduate medical journal 90(1061). pp.149-
154.
Online
Brexit Impact on Coca Cola. 2019. [Online]. Available Through :
<https://www.ft.com/content/f9f72e88-65b6-11e9-a79d-04f350474d62>
4