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Corporate Social Responsibility and Marketing - Doc

   

Added on  2021-04-22

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Running head: CORPORATE SOCIAL RESPONSIBILITY AND MARKETING Corporate Social Responsibility and MarketingName of the Student:Name of the University:Author Note:
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1CORPORATE SOCIAL RESPONSIBILITY AND MARKETINGMarketing and Corporate Social Responsibility- A brief ideaMarketing is the management and action of strategies and business actions used byorganizations to promote and sell their products and services in the market. It studies theexchange relationships that the businesses share with their customers and includes tools likemarket research and advertising to reach to the people (Elliot, Thiele & Waller, 2014). InBusiness management, Marketing is considered the most important component and it plays theprimary role for the sustenance, progress and success of any business organization. Corporate Social Responsibilities, often abbreviated as CSR refer to the initiatives takenby companies to examine and take proper care of the company’s effects on both social andenvironmental aspects. It is the companies’ commitment to be ethical in achieving their aims.The companies ensure that the practices and profits are not met at the cost of causing ill effectson the well-being of people and the environment. The responsibilities that the companies take donot incur profits to them at the preliminary stage and instead promote positive changes in boththe society and the environment.Analysis of the CSR initiatives of Coca ColaCoca Cola Company is one of the leading beverage industries functioning all around theglobe. Being one of the most recognised industry; the company performs certain responsibilitiestowards the society and the environment. The company is known to educate and empower itsemployees. It has been recognized as one of the leading companies fetching huge economicempowerment to women. By the year 2020, the company strives to achieve an economicempowerment of about 5 million women (Coca-cola.com, 2018). The company renders labourrights to the workers and provides the best possible working conditions to them. Being socially
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