Individual Report

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1) Positive and negative aspects of use of internet.....................................................................1
2) Challenges and measures of personal privacy and security while using online social media
services........................................................................................................................................4
3) Compare and contrast features, application and sustainability of two communication
providers......................................................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Internet is a medium of online communication which is essential for the businesses as
well as society in order to make worldwide connections. It is defined as a communication tool
that is used in every type of businesses that are linked with the wireless system, electronic mode
as well as optical networking techniques. It contains a wide range of information which are
easily transferred from one location to other. But it does not have any centralised compliances in
the technological implementation for the use or access as all individual's or businesses have their
own network policies. Within the modern business era it is essential to incorporated their
professional skills and latest techniques that results in being automated in services. In this report,
positive as well as negative influences of internet or social media services along with the threats
of internet uses are discussed. Along with this discuss about the security measures and
comparison and contrast between the services and application of two organisations are also
analysed.
MAIN BODY
1) Positive and negative aspects of use of internet.
Internet: It was developed in the year 1960 by the federal government of US then it is
quickly expanded in Australia and Europe till the mid 1980s which becomes essential part of
economy (Berry, 2017). As internet is an international network of interrelated computer
communication systems that ensures the implementation of all protocol to link various systems
across the globe. This provides various services like electronic mails, provide access on large
information, chat with colleagues.
Use of internet to businesses:
Internet becomes very useful for the businesses in order to interact with customers,
employees, co-workers etc. that can be develop a strong connections among them. It will assist in
providing a better platform of connectivity to all that are in used by companies for interacting
with their customers or prospects and able to attract large number of customers in order to
increase their loyalty and retention for the long period of time. Positive and adverse impact of
using internet are considered below:
Positive use of internet:
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 E-business: Through the internet, many businesses operates their operations online
where all transactions and activities goes online. As internet is termed as a mode of e-
businesses where acquirer and giver can appropriately perform e transactions or
payments without facing any hurdles (Cegielski, 2016).
 Advertisement: By using internet in businesses manager or owner is able to target large
number of customers at a same time and reach their offerings easily at a low cost. There
are different platforms that are utilised by businessman in order to advertise the range of
products which includes social sites, search engine optimisation etc.
Negative use of internet: Poor impersonality: By using internet for the business purpose there are the lack of face
to face interaction between buyer and seller that could impact negatively. As all
businesses require personal communication that assists in developing long lasting
relations with users and customers and also considered as a most convenient way of
doing business. Just because of the poor impersonality this may lead some fraudulent as
well as miscellaneous activities.
 Security issue: The use of internet is unsafe sometimes because hackers stole the
personal details and information of customers by hacking sites for the purpose of doing
illegal activities. Through which many people suffers from the confidentiality and
security problems which directly influence the organisational operations. By getting
personal and sensitive data hackers may hacked credit cards, security, bank accounts,
passwords etc.
Use of internet to the society:
As internet becomes an essential aspects for society because it helps in reducing all
threats of regional boundaries in order to comes together across the world. In addition, it
adversely impacts on society as it is misused by others also (Davies, 2017). The positive as well
as negative influences of internet or social media using online on the society are considered as
below:
Positive use of internet: Effective communication: Internet facilitates better connectivity among individual's as
most of the people using social media and communication systems that leads their
togetherness or helps in bringing society together. This will assist in informal interaction
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