Social Media Report: Features, Challenges, and Business Suitability

This report provides a comprehensive analysis of social media, exploring its multifaceted impact on individuals and businesses. It begins by outlining the positive and negative aspects of social media platforms, such as their role in fostering communication and community, while also addressing concerns related to privacy, security, and the spread of misinformation. The report then delves into the challenges of maintaining security and privacy in the context of social media use, examining threats like malware, spam, and data breaches, and discussing measures to mitigate these risks. Furthermore, the report compares and contrasts the features and applications of two prominent social media platforms, Twitter and Instagram, assessing their suitability for business purposes and evaluating their effectiveness as communication tools. The analysis includes a discussion of how businesses can leverage these platforms for marketing, customer engagement, and brand building, highlighting the importance of strategic implementation and responsible usage. Finally, the report concludes by emphasizing the transformative role of social media in modern society and its ongoing evolution.

Twitter and Instagram
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Social media is a type of platform that mainly used for purpose of electronic
communication through which many users create online communities to share personal
information, message and other important content. Currently, Social media is the most popular
platform in terms of advertising and marketing especially in the business growth and
development where looking for potential customers. The report will discuss about the social
media on the internet in terms of positive as well as negative aspects. It will describe various
type of challenges that will measure in context of privacy and security. Furthermore, the
documentation will describe that compare and contrast the applications, features and suitability
for business development.
MAIN BODY
Overview
Social media that has largely impact on the society, there are many social media sites are
very popular on the web which has transformed the best way where people interact with other
people. In order to increase the opportunity for people to reconnect with old friends and
colleagues. It useful for people to make new connection, share their video, images and audios.
Nowadays, social media has changed the life style of society (Chou, 2019). On the other hand,
enterprises use social media platform to enhance overall performance and efficiency in terms of
goals and objectives. It directly impacts on the organizational sales for increasing profitability in
global marketplace. young generations are quickly established the connection with organization
in terms of product and service. The use of social media is beneficial but it requires for used in
limited because it has led privacy and security issues.
As per survey, it has found that 52% adults use online social media site, they are sharing
their personal information on it. More than half of adults under age of 65 and above use 70% of
Facebook, Instagram which represents 32% of seniors (Dutta, Verma and Bhat, 2019). Many
people are attracted towards social network sites while they are increasingly share their own
information. As compare with other platform, 42% women still now use social platform rather
than 13% of online men (Dwivedi and et.al., 2019). In this way, it can be identified that social
media influence youth generations while increasing the demand in global marketplace.
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Contrast and compare between positive as well as negative aspects of social media on internet.
Social media is based on the new idea in terms of marketing that may include enterprises,
brands which help for creating the connection. In enterprise perspectives, Social media has
rapidly used to enhance overall performance of organization (Etter, Ravasi and Colleoni, 2019).
In order to accomplish the enterprise objectives and also increasing the sales of organization in
global marketplace. Many businesses can be promoted by using different social networking sites.
If company has established their brand in market so that social media may help to develop its
existing brand and promote in global world.
Positive aspects of social media
 Social media provide the better way to the employee within business in order to reach
their specific goals and objectives.
 Many people who are continuously showing their interest towards products and services.
they might be expressed their feeling through social media platform because it provides
the option to check availability of product and services in marketplace.
 Social media provide an opportunity of open communication where it allows for people
to connect with another one (Etter, Ravasi and Colleoni, 2019).
 Social media platform helps for educator to teach good digital citizenship and use of
internet to increase profitability or productivity.
 Social media help to increase the awareness among different brands and reach with no
budget.
Negative aspect of social media
 The First think come in mind when it occurs distraction of student in the class. As teacher
would not able to recognise the proper attention during lecture.
 In current scenario, it has seen that there are lot of information posted on the internet
through social media platform which may increase privacy issues (Souiden, Ladhari and
Chiadmi, 2019).
 Through social media platform, many people lose their ability to engage themselves for
face to face interaction.
 Most of people posts wrong content or information on the social media which has
increased the misleading data.
 The social media platform is very time consuming.
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Describe the challenges to measure in terms of security and privacy that are taken when social
media services used.
Social media is primarily source of communication between data owner and end users. it
will create the virtual communities by using online social networks (Souiden, Ladhari and
Chiadmi, 2019). In this way, it can be identified that social media plays greater role in the global
world. That’s why, privacy and security on social media has been important because they are
directly impact on the human lifestyle.
Nowadays, it has increasingly the issue related hackers, spammers and other type of online
criminal that are targeting social media network (Franchi, Poggi and Tomaiuolo, 2020). In the
social media, privacy related threat come from strangers because people easily connect with one
or more. Currently, Online Stalking is the most common issue so that it requires to maintain
privacy in proper manner.
Social media account is powerful tool when it goes on wrong hands because there are lot
of cases happen in regards of hacking. It might be used the strong password and protect their
confidential personal information.
Privacy and security threat in Social media platform
The user generated content posts on social media platform which may include opinion, user
experiences, knowledge. In order to include private information such as photos, location and
name. The online share data is mainly stored for permanently that cannot be removed with
permission of authorised people (Hjorth and Hinton., 2019). In this way, user face the challenges
related managing social identity while compromising with privacy. There are various type of
privacy and security related threat present in the social media platform.
 Malware is based on the malicious software that attack on social media network. It has
developed the worst situation were access user credentials and impersonate them to send
message to their peer. In this way, it can easily collect and gain the information of login
credential which make target-infected hardware system.
 Spam messages are commonly used in terms of spam which become more dangerous for
user to gain accessibility of social media account (Jeong, Yoon and Lee, 2019). This type
of spam message is generally containing a lot of advertisements that can increase
phishing as well as malware sites.
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These are commonly threat exist within online social media network because it is based on the
platform that openly sharing or exchanging information with friends. In this way, some users
willingly to share persona data into social media. Unfortunately, a few of them share personal
information which may have develop negative implication. Therefore, it become easier for
attacker to target the sensitive information of users and access through social media account.
Generally, it can be used application to access online source which may introduce new privacy
threat of data leakage.
In above discussion, it can be identified the security and privacy issues but it can
overcome challenges with the help of precautionary measures. An attacker exploits the security
as well as privacy issues in social media network. The defence against the privacy threat is to
provide the setting that can be controlled by users (Kaufhold, Bayer and Reuter, 2020). However,
the effectiveness of privacy setting is not enough so that it will be designed in the form of
agreement. Therefore, many users are collecting or gathering the information from them rather
than maintaining security aspects and following the privacy setting to control unauthorised
access.
Select two examples of social media, compare and contrast their feature applications, discuss
their suitability for enterprises, Justified the answer.
Twitter Instagram
Meaning  It is defined as free
social networking
services that allow for
people to register as a
member and share
their own opinion.
The short post is
known as tweets
(Souiden, Ladhari and
Chiadmi, 2019).
 It is based on the
online sharing
application and social
platform that provide
facilities of user to
upload, edit and share
their videos.
Feature  One of the great
features of Twitter is
facility of native GIF
 Filter feature of
Instagram make it
more interesting as
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search. As person can
engage others easily
by using GIFs etc.
 Customize setting is
another feature of this
application that means
user can use advance
setting system to
customize
notification. Use of
quality filter is helpful
thing which make it
more interesting.
 Keeping eye on
followers is feature of
Twitter that means
user can easily track
activities of its
followers and can
have an eye on
conversations which
make it user friendly.
 Creating collages of
photos is another great
facility in Twitter
hence person can
share interesting
group photos easily.
person can turn own
picture into
professional picture
by using its filter
option. There are
around 40 filters and
person can use
accurate option as per
the suitability of
picture.
 Video post is the most
interesting feature of
this application,
individual can easily
share videos on it
which make it more
beneficial for
marketers (Nummi,
2019).
 Sharing of Instagram
stories is another great
feature in this social
networking site, this
make it funny
application and this is
also considered as
most effective
promotion tool
because by looking at
these stories’
consumers buying
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decision can be
influenced.
 Instagram live is
facility in this
application that means
user can ask questions
and views of others
can be recorded. This
is the best tool of
generating leads.
Application  Twitter allow for
people to share their
own blog stories,
journal articles and
new items. In this
way, there are large
number of people
quickly tweet and
retweet (Obar and
Oeldorf-Hirsch,
2020).
 It is useful for sharing
their own opinion,
view point towards
particular topic or
subject.
 Instagram is based on
the visual medium
that can share or post
images, status and
blogs.
 It allows for users to
assign various filters
and share them
followers (Souiden,
Ladhari and Chiadmi,
2019).
Suitability to business  In context of business,
twitter can be used to
create successful
social media
 Instagram is suitable
for business purpose
that deliver high
quality visual
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campaigns to increase
production, sales and
increase more
customer services.
information or
content.
Table:1
It has been justified that social media site is considered as communication tool or
platform that cover wide range of information through marketplace. The business people are
relying more on social media platform for purpose of advertising and selling their items. With
more and more people turning towards social media platform to buy or sell. It also representing
their business for increasing greater opportunities in organizational growth and development in
global world. In context of enterprise, many consumers do not use phone calls to make complaint
and resolve issues related product (Souiden, Ladhari and Chiadmi, 2019). Instead, they will be
used the social media platform for establishing the interaction which help providing accurate
information related product and services. In this way, it easily addressed the positive and
negative feedback from consumer side. This will work for business because the time to know
about the product advertisement.
As per discussion, it has summarized that social media platform is an efficient
communication tool that would be shared the information or data from one people to another.
The online social network is great tool for customer engagement which established two-way
communication effectively and efficiently.
CONCLUSION
From above discussion, it has concluded that Social media is the most popular platform
that mainly used for purpose of electronic communication through which many users create
online communities to share personal information, message and other important content. There
are lot of people addicted with social media platform for sharing the information on regular
basis. In this report, it has summarized about the social media on the internet in terms of positive
as well as negative aspects. It can be identified the various challenges and also measure in
context of privacy and security. Furthermore, the documentation is described that compare and
contrast the applications, features and suitability for business development.
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REFERENCES
Book and Journals
Chou, C.M., 2019. Social media characteristics, customer relationship and brand
equity. American Journal of Business. 10(1).
Dutta, N., Verma, A. and Bhat, A., 2019, December. Analysis of Factors Influencing Negative e-
Word of Mouth in Online Social Media Marketing. In Proceedings of the 2019 3rd
International Conference on Software and e-Business (pp. 193-198).
Dwivedi, A. and et.al., 2019. Consumer emotional brand attachment with social media brands
and social media brand equity. European Journal of Marketing.
Etter, M., Ravasi, D. and Colleoni, E., 2019. Social media and the formation of organizational
reputation. Academy of Management Review. 44(1). pp.28-52.
Franchi, E., Poggi, A. and Tomaiuolo, M., 2020. Social media for online collaboration in firms
and organizations. In Information Diffusion Management and Knowledge Sharing:
Breakthroughs in Research and Practice (pp. 473-489). IGI Global.
Hjorth, L. and Hinton, S., 2019. Understanding social media. SAGE Publications Limited.
Jeong, B., Yoon, J. and Lee, J.M., 2019. Social media mining for product planning: A product
opportunity mining approach based on topic modeling and sentiment
analysis. International Journal of Information Management. 48. pp.280-290.
Kaufhold, M.A., Bayer, M. and Reuter, C., 2020. Rapid relevance classification of social media
posts in disasters and emergencies: A system and evaluation featuring active, incremental
and online learning. Information Processing & Management. 57(1). p.102132.
Nummi, P., 2019. Social media data analysis in urban e-planning. In Smart Cities and Smart
Spaces: Concepts, Methodologies, Tools, and Applications (pp. 636-651). IGI Global.
Obar, J.A. and Oeldorf-Hirsch, A., 2020. The biggest lie on the internet: Ignoring the privacy
policies and terms of service policies of social networking services. Information,
Communication & Society. 23(1). pp.128-147.
Souiden, N., Ladhari, R. and Chiadmi, N.E., 2019. New trends in retailing and services.
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