Individual Report of Organisation and Business Environment

Individual Report of
Organisation and
Business Environment
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Table of Contents
INTRODUCTION...........................................................................................................................3
BODY OF REPORT........................................................................................................................4
How do the Business, Cultural, Natural Environments shape the behaviour of your chosen
organization? ..............................................................................................................................4
PESTEL and SWOT example and analysis................................................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Organisational environment is one of most important aspect that directly influence
business works and activities. It composed of forces or institutions that surround of an
organisation that affect performance, operations and resources of a firm. It includes all the
elements that existed outside of organisation such as government regulatory agencies,
competitors, consumers, suppliers and pressure from public. On other hand organisation internal
environment that also affect business works and activities includes entities, conditions, events
and factors. As business not operate in vacuum but operates in dynamic environment that
directly influence on way organisation operate works and activities (Agrawal, 2015). Business
owners and managers have a great task to access environment and operate business that covers
day to day decision making of organisation. Organisation needed to choose culture in which they
want to operate, the products they sell and choose and place to sell the same in order to remain
competitive in the marketplace. To access the internal and external business environment
organisation can avail the PESTEL and SWOT analysis tools that helps collect crucial
information which assist in building strategies and tactics to gain potential outcomes. On other
hand in natural environment consist of disasters that impact on businesses of not only the
specified nation but also to others connected with it. Respective factors are uncontrollable in
nature and adversely impact on business activities. This assignment rely on the Next Plc which is
the British multinational clothing, footwear and home appliances by operating around 700 stores
in UK, Europe, Asia and middle east. Respective report is based on the internal and external
business environment factors such as business activities, cultural factors and natural environment
and way respective factors shape the chosen organisation. Further it includes the evaluation of
respective factors with help of PESTEL and SWOT in order to gain reliable information. Further
information generated by analysis of internal and external factors helps to organisation in
handling the problem of uncertainty and complexity of business environment (Bagheri and
Movahed, 2016). In that regards it is potential to collect information pertaining to market
conditions, economic activities, technological developments, demographic factors and socio
political changes and many more needed to consider in order to gain desirable outcomes
potentially. So it is very much potential for organisation to plan strategically in order to gain
desirable outcomes so that improvements should be made in organisational works and activities.
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BODY OF REPORT
How do the Business, Cultural, Natural Environments shape the behaviour of your chosen
organization?
In the business environment, there are no. of factors that directly influence organisational
works and activities. It is very potential to analyse business activities, culture of organisation and
natural environment that are uncontrollable in nature in order to build strategies accordingly
(Erasmus, Strydom and Rudansky-Kloppers, 2016) . Business is defined as an organisation entity
engaged in industrial and commercial activities, it can be for profit or not profit organisation
operate for different purpose.
Business:
Business also refers to the collective efforts and actions of an individual in order to
produce, sell goods and services for gaining profitability positively. In context of Next Plc in
their products consist of the Clothes, appliances, footwear and many more. They design,
manufacture and distribute the clothing and home furnishing in nearly 330 next stores. In
business consist of products and services of organisation that directly contributes in enhancing
the consumers experiences. In the Next Plc which deals in the retail industry, working of
respective industry involves interacting with people in order to provide the excellent customer
service and knowledge related to the products and services (Hillary, 2017). In that regards the
management of Next Plc provides adequate training and development to their employees and
provide flexibility in their work culture. With the help of flexibility in work environment they
can be able to think innovatively that is major characteristic of Next Plc. So it can be stated that
with business, shape the behaviour of respective organisation. To enhance sales they have to
greet and serve the consumers by taking immediate feedbacks, in that regards they trained their
employees to treat properly. The major role of Next Plc is to involve employees in problem
solving which assist in the sales and marketing skills to show, promote and sell products and
services in order to remain competitive in marketplace. Due to change in taste and preferences of
consumers rapidly organisation tends towards adopting the talented personnel that can bring
disruptive innovation in the marketplace. So they focus on the favourable work practices in
which individual can give one of their best efforts in organisational development and
enhancement. In that regards it directly shape behaviour of individual as well as organisation. In
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