Strategic Marketing for Airdri in South African Market

Strategic Marketing

EXECUTIVE SUMMARY
Respective assignment rely on the aspects of marketing strategies and tactics to
recommend the other company that aimed to enlarge business opportunities in foreign market
place with new products and services. Respective report shows the strategy of marketing at time
of entering into a new market by covering all crucial kinds of aspects such as competitive
strength, benefits and competitors to build strategies and tactics. The major aim is to produce a
plan which used by organisation for taking effective decision making by considering the segment
market, targeting strategies and tactics for gaining competitive advantages.

INTRODUCTION
Strategic marketing is the chain of activities related with planning, development and
implementation by a firm in effectively manner to create distinctive effect from competitors to
capitalising values in order to provide better outcomes to supreme consumers. Respective
assignment rely on Ashanti marketing solutions which is one of leading marketing consultant
that provided consulting services to other companies that aimed to enlarge business
opportunities. As an consultant of respective organisation they provided suggestions or
recommendations about the best way to enter into other country by using new products and
services to Airdri. Respective organisation is a long established UK manufacturer of Hand dryers
and enlarge business opportunities in the market of south Africa in sector of consumer
electronics by bring 3D televisions in African market. Respective report is based on generation
of ideas of new products and services to enter into new marketplace by using market
segmentation, PESTEL analysis regarding external environment for effective kind of conclusion
and recommendation for gaining potential outcomes.
PESTEL Analysis:
Macro environment are the section or attributes that directly impact on organisation and
its activities at external level or tier (Anees-ur-Rehman and Johnston, 2019 ). In context of
Airdri by using PESTEL analysis organisation can evaluate various factors before entering into a
country over here:
Political factors:
In political factors consist of the factors that are uncontrollable in nature such as tax and
fiscal policies, trade and tariff in context of Airdri as they aimed to enter into market of South
Africa for gaining potential outcomes. So it is very crucial for them to firstly analyse the
respective factors of South African marketplace. Inflation rate is within the 3 to 6% target range
at 5.3% if the rate of inflation and tax rates hikes that negatively affect on organisational
activities. So for an organisation it is very much crucial to evaluate major factors associated with
the expansion of business to reap important outcomes. South African economy is majorly
dominated by service sector that approximately contributed by 68.7% of the total GDP in 2016
(Macroeconomic Opportunities and PESTLE Analysis of South Africa 2016, 2019).
Economic factor: