Developing a Family Bakery Business: Opportunities, Networking, and International Expansion

This report discusses the development of a new family bakery business, including opportunities in the local market, ways to engage with the community, and strategies for networking with multinational companies. It also explores entry modes and marketing strategies for international expansion. The report emphasizes the importance of protecting intellectual property and provides steps to ensure the security of the business.

individual report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Develop new Family business.....................................................................................................3
Differences Between family firms and SME's.........................................................................4
How selected firm can engage with the local people to support them......................................4
Ways , select business firm size, sense and transform opportunities in the business
environment that it operate in....................................................................................................5
Ways Family business can develop networks with the MNEs and steps to develop network..6
Entry mode and marketing strategies to expand business internationally..................................7
Ways selected firms can intellectualize protect their product ................................................8
CONCLSUION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
A SME family business activity owned and properly manged by the more than one
member of the same family. If anyone own family business then they probably worry even
more than the average entrepreneur about ensuring that their company not only survived but
also thrives to nurture the next generation.
This report will cover the new family business which is about Bakery. A family will
make cake with the unique design as per the customers demand. They will also provide
customize designed in the cake with a proper look and shape. For this business family will
recruit 4 employees and 2 extra employees for the home delivery. 3 among the 4 employees
will bake cake and 1 will work to sell (Alinaghian and Razmdoost., 2018).
MAIN BODY
Develop new Family business
The Clarke family wants to start their new family business, they are 4 members in total
Mr Clarke, Mrs Clarke and their 2 younger son. Both husband and wife have work in bakery
and they have knowledge of customized cake so they will start their own business name with
Clarke & family Bakery. The new Family business will be based on Bakery in which family
will sell customize cake and they will sell to the local area. This all will be and made cake and
fully customize as per the demand of the customer. Customers can give idea about the cake that
how they want, or they can give image of the cake so the family members can make the cake
accordingly. They will also recruit Employees who will work with them, and they will also
provide them training that how to customize the cake and make cake as per the demand of the
customer. For this business family will recruit 4 employees and 2 extra employees for the home
delivery (De Massis and Foss., 2018). 3 among the 4 employees will bake cake and 1 will work
to sell. This will be good opportunity for this family business because there are very less
competitors in the local area and the unique thing about this new family business in that thy
will provide customize cake in the affordable prices and customers can also take home
delivery.
Additional Clarke & family Bakery will also sell the other Bakery products like Pastry,
Cookies etc. and they will make each cake and other product with their hands. They will also
deliver the Cake directly to the home and fore that thy also have hired 1 delivery man ad
afterwords as per the order they will increase the number of delivery person. Customers can

book their cake on their own website which will provide them wide range of customized cake
options and they will also get the discount on the cake which will help to satisfy the needs and
demand of the customers.
Differences Between family firms and SME's
Family business and SME's busies have some differences which make them different
from each other and their activities and management is also different. If we talk about family
business them family business is run by the members of the family, and they are the owner of
the business, and they only manage each and every activity of the company, while Sme's
business are totally different which is run y the entrepreneur who find the investors who can
invest in their business and helps them to run their business. They also have to hire whole
teams for the different different department like for their fiance management, they will have
finance department, recruitment process will be done by Human resources and mangers, and
they will also need employees which can be around 200 (González-Cruz and Cruz-Ros.,
2016). People who do well in the business also get promotion in the SME companies, and they
also have proper rules and regulation which is necessary to the employees to follow so they can
get salaries and their wages for work.
`Family business in totally different business they do not require and Rules and
regulation and owner of the family business take the decision and give salary to the employees
who are working in their family business. Some members of the family business system think
more as family members; others as managers; others as owners. Non-employee family owners
want, need and deserve a role in the business's strategy, culture and governance system. They
have a large financial and emotional stake in the business.
The small family business run by the owner – managers only are less likely as compare
to the SME's owned business top experience the growth in the turnover and the employment
size during the 12 month after. Small business owner-mangers’ beliefs and attitudes towards
growth embrace family values and have a significant effect on the growth propensity of family-
owned SMEs.
How selected firm can engage with the local people to support them
Clarke & family Bakery will surly can engage with the local people and a community
because. The area where they will open their Business have very less Bakery and people have
to go so far to buy their Cake and where they go also provide simple cake, they cannot modify

their cake as per their demand. Additionally Clarke & family Bakery business also provide
online aces to their customers, so they can order their cake at their home, without going to the
physical Bakery store (Hochuli., 2019). It will add the value and also save the time of the
customers. To satisfy the needs of the local community , it is necessary for the business to
understand what they really want and how they want and the Clarke & family Bakery
business also based on this concept. They will; modify the cake according to the demand o the
customers and their needs. Customers used to go so far to but the cake, but they can save
money by booking their cake online, and they can also save their fuel because they us vehicle
to reach to the Bakery but now they can order their Cake directly to the home and charges of
the delivery will also be very less so we can say that this new business “Clarke & family
Bakery” will able to add some value in their customers, and they can also satisfy the needs and
demand of the customers by proving varieties of the services and the product to the customers
and gain their loyalty.
They will also provide indirect support to the local community by paying the taxes
which is charged by the state government. Government uses the taxes to develop the
infrastructure of the local state and make schools and provide development to the local
community so buying product from the Clarke & family Bakery is also beneficial for the local
communicate.
Ways , select business firm size, sense and transform opportunities in the business
environment that it operate in
To start a new Family business, it is necessary or the family members to study the market
before starting their business and look at the business environment where thy will work and
find the new opportunities (Hochuli., 2019). Clarke & family Bakery is also study the market
and find some opportunities which can helps them, to grow their business sand they can be
successful in their business . Here are some opportunities for the Clarke & family Bakery which
will provide them growth, and they can and engage with the local community and show their
presence in the local area.
The Area where they will open their business have very less competitors and far from
the center area of the city which is an opportunity of the Clarke & family Bakery because
people will not go so far, and they will able to buy their cake from the Clarke & family Bakery

because its near by their homes, and they can save their times and money both. This will helps
the Clarke & family Bakery business to gain the opportunity.
Online delivery will best use of the technology which will create opportunity for the
Clarke & family Bakery to provide better services to customers, and they can also capture the
area where they will open their business (Jaskiewicz and Dyer., 2017). Customers will able to
order their customize cake directly to their home without going to the Clarke & family Bakery
which will save their times and money both because Clarke & family Bakery will provide
discount offers on the online devilry.
Clarke & family Bakery will also help to fulfill the demand and needs of the customers
by providing their customers customize cake, so they will able to get cake structure and designs
which they want, and they will also get the other basic products which are needed by the
customers.
Ways Family business can develop networks with the MNEs and steps to develop network.
There are many ways to develop network with the multinational company who are
working in other countries. Developing network with them can provide higher growth to the
Clarke & family Bakery to expand their business and take their business to the international
level. To build the network with the multinational company Clarke & family Bakery business
have to built their reputation in the market in the local area, and they should have good
customers and demand of their product with the unique concept (Lakin and Scheubel., 2017).
They also need to develop their product which can match the level of international product and
services. Here are some steps which can be used by Clarke & family Bakery to build network
with the multinational companies in this field -
Join International Groups and Network – There are many internal social media
group are available where superiors and companies managers look for the partners who can
have unique product and services, and they can provide benefits to them. Clarke & family
Bakery can also can join those group on the social media and show there product specification if
any of the company will like their concept then they can contact to the Clarke & family Bakery
for the order or work with them.
International conferences – Every year international conferences held in the different
different places where multinational companies come in service of contractors and new
product. Clarke & family Bakery can attend the multinational conferences where they can

attract multinational company managers to get a deal with them, it will provide higher growth,
and they will able to show their presence in the market.
Company website- Every multinational companies have their own website and Email
which can be useful for the Clarke & family Bakery to create network with the company (Pronk
And et.al., 2017). They can send email or talk with the companies sales team and show them
their product, if they will interest then they will defiantly content to the Clarke & family
Bakery top make cake for them in bulk, and they can earn huge profit by working with the
international company.
Entry mode and marketing strategies to expand business internationally
Every business start from nothing to become international brand, which provide higher
revenue, and they can show their presence in the international market. Clarke & family Bakery
should also make strategies to enter in the international market because planning for the
business is important. They need to use entry mode system to enter in the international market.
Entry modes help business to enter in the market smoothly , here are some international entry
mode which can be used by Clarke & family Bakery to enter in international market.
Franchising
Franchise is the business strategy to enter in the international market, t6his is an long
term partnership and companies who wish to be successful must recognize the true nature of
the relationship and the responsibilities' on each partner (Watson IV And et.al., 2018). In this
strategy franchiser give their rights to use their business structure and product and services to
the foreign business and thy have to give some percentage to the franchiser as the share.
Direct exporting
Direct exporting is an simple strategy to enter in the international market where firm
take the helps of their friend or family members ho are in other country to find the local
retailer, and they sell product to each other with the helps of with the hep of mediator.
Indirectly they are exporting their product to the other country (Winquist, Rikkonen, Pyysiäinen
and Varho., 2019).
Licensing
It could be the best strategy for the Clarke & family Bakery Licensing is a transfer-
related market entry strategy. It involves a company (known as the licensor) granting permission
to a company in another country to use its intellectual property for a defined time period.

International market strategies
International market strategies are also played important role to make company
successful entry. It is important for the Clarke & family Bakery to use international market
strategies which are -
Market study – Markets study is important because they have to find the market where they can
get customers who can buy their product, and they have to understand the needs and demand of
the customers where they are expanding their business (Yang., 2018).
Social media
Social media is the best way to promote product and services by running campaign. It is
less costly and company can also target customers as per their age group and demand.
Pricing strategies
prices in the international market matter a lot, Clarke & family Bakery can use
competitive pricing strategy to enter the market, and they can also take competitive advantages
in new market.
Ways selected firms can intellectualize protect their product
Clarke & family Bakery can protect their product and services which the helps of legal
rights and steps to ensure the foundation of their business is secure. Here are some steps and
strategies which can be used by the Clarke & family Bakery to protect their product and
services.
Establish employment agreement- It is necessary for the Clarke & family Bakery
ensure that their employees are forbidden from the revealing any formulas, record or the
intellectual property of the Clarke & family Bakery business.
Trademark – A trademark is the company symbol which help customers to recognize
the brand products. In simple words its a identification of the product and services as
belonging to specific company and recognize the companies ownership of the brand.
Copyright & patents - A patents helps to protect inventions and design of the company,
which helps to protect companies product and services. After getting the patents and copyright
other companies cannot copy the designs of the Clarke & family Bakery (Yordanova., 2017).
CONCLSUION
AS per the report has been created the new business which was based on Bakery and
this business is started by the Clarke & family. It has been explain the business plan and

analyze the differences in the family business & SME's . This report also has been analyze that
how New business can engage with the local community and how company can developed
their network with the multinational company. It also has been provided International market
entry mode and marketing strategies. In the end of this report has been concluded strategies to
protect business with proper steps.

REFERENCES
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heterogeneity to advance family business research.
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practiced by marketing managers. International Business Review.27(5). pp.1045-1056.
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