Challenges and Measures of Security and Privacy in Using Social Media Services Online

Individual Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
Positive and Negative aspect of social media over internet ........................................................3
Challenges and measures of security and privacy in case of using social media services online
......................................................................................................................................................5
Two social media body's..............................................................................................................8
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12

INTRODUCTION
Social media is a platform to stay connected with friends and family over internet.
Several features social media channels provide that strengthen the connectivity between the users
like sharing information and photos. This report specifies about the several challenges of social
has reported in this report. Impact of social media over internet has also reported in this report.
How social media play the influencer role in respect to the information available over internet
will be reported in this report. Different aspects of social media that play the major role behind
influencing information on internet has also reported in this report. This report also specifies
about the two applications of social media that specifies about the features and usability of such
applications. Precise information in respect to such social media applications has reported in this
report. Usability of such social media application has also specified in this report. This report
also focus over safety aspect while using such social media application. Various ways has
reported that enable the user to keep the record and data safe in respective to privacy issues.
Positive and Negative aspect of social media over internet
According to (Xiang and et.al., 2017) Social media is expressed by various websites and
applications over internet that allows users to access information, quick contents sharing, idea
sharing, shopping and various features in real time. Social media is an essential part of the
internet that carry various positive and negative impacts also over internet. The social media is
influencing every year almost 19 % new users that well justifies about the positive impact of
social media in the growth and development of internet user's.
As per the view (Weeks, Ardèvol-Abreu and Gil de Zúñiga, 2017) Social media heated the
internet in both the respect at one side in increased the number of active user's over internet.
Social media has changes the ways to search information as it guided the users to search
information over internet with the sue of chrome and google. For example emergence of social
media application like facebook, instagram and other guided phone users to use google, chrome
for searching informations.
As per the view of (Reinecke and et.al., 2018 ) Social media brought the internet culture in the
society. Based on various researches conducted by experts the number of users has immensely
improved after rising of social media across the globe. Social media applications like Facebook,
Instagram, whasapp and many other social media channels has drastically enhanced the interest

of general people in society towards the internet. Enhanced interest of social media has
drastically improved the number of internet user's that also improved the internet access across
the globe. With the immense support of social media internet access has drastically improved
specifically in developing countries like India, China and other. In India almost 180 million
actively use social media that also motivate them to access the internet network. Increasing
popularity of social media is attracting people to access internet not just in urban part of the
countries but it also motivating rural people to access and use internet even for the professional
purpose.
As per the opinion given by (Malathi and Joseph, 2018) Emergence of social media influenced
the mobile user's to enhance the productivity in use of mobile phone like for searching
information, for buying products and other benefits with the use of internet. Daily access of
internet because of the social media has improved the reliability of user's over internet. Social
media make people reliable towards internet not just in respect to access of various information
but also in commercial aspect as users become more habitual towards analysing various websites
for shopping and other aspects.
As per the view of (Leonardi and Vaast, 2017 ) Emergence of social media has increased the
internet access that give scope to various commercial advertisements over internet. Social media
has brought the culture of utilizing internet for advertisements and branding that created a huge
scope for the internet to channelize various advertisements. Improved brand publicity over
internet has immensely increased the profitability of internet. Social media enhanced the revenue
sources in many ways like brand advertisements, campaign advertisements and other associated
advertisements. The major role in improving the advertisements over internet played by
YouTube, Instagram and all other social media channels. Improved profitability has provided
scope to employment opportunities for maintaining the infrastructure.
As per the view of (Kluger, 2019 ) Society has also witnessed the negative impact of social
media. Emergence of social media has motivated to people to share various information without
even analysing about the authenticity of shared information. Numerous wrong and void
informations share over social media that also created myths in the active users about various
aspects of society. Several issues has registered like religious issues and many others that created
a huge disturbance in the society and social media became the major source to spread such
rumours.