Challenges and Measures of Security and Privacy in Using Social Media Services Online

This report discusses the challenges and measures of security and privacy in using social media services online. It explores the authenticity of information and products, privacy concerns, time management, and safety issues. It also compares two popular social media platforms, Facebook and Instagram, in terms of features and suitability for business.

Individual Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
Positive and Negative aspect of social media over internet ........................................................3
Challenges and measures of security and privacy in case of using social media services online
......................................................................................................................................................5
Two social media body's..............................................................................................................8
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12

INTRODUCTION
Social media is a platform to stay connected with friends and family over internet.
Several features social media channels provide that strengthen the connectivity between the users
like sharing information and photos. This report specifies about the several challenges of social
has reported in this report. Impact of social media over internet has also reported in this report.
How social media play the influencer role in respect to the information available over internet
will be reported in this report. Different aspects of social media that play the major role behind
influencing information on internet has also reported in this report. This report also specifies
about the two applications of social media that specifies about the features and usability of such
applications. Precise information in respect to such social media applications has reported in this
report. Usability of such social media application has also specified in this report. This report
also focus over safety aspect while using such social media application. Various ways has
reported that enable the user to keep the record and data safe in respective to privacy issues.
Positive and Negative aspect of social media over internet
According to (Xiang and et.al., 2017) Social media is expressed by various websites and
applications over internet that allows users to access information, quick contents sharing, idea
sharing, shopping and various features in real time. Social media is an essential part of the
internet that carry various positive and negative impacts also over internet. The social media is
influencing every year almost 19 % new users that well justifies about the positive impact of
social media in the growth and development of internet user's.
As per the view (Weeks, Ardèvol-Abreu and Gil de Zúñiga, 2017) Social media heated the
internet in both the respect at one side in increased the number of active user's over internet.
Social media has changes the ways to search information as it guided the users to search
information over internet with the sue of chrome and google. For example emergence of social
media application like facebook, instagram and other guided phone users to use google, chrome
for searching informations.
As per the view of (Reinecke and et.al., 2018 ) Social media brought the internet culture in the
society. Based on various researches conducted by experts the number of users has immensely
improved after rising of social media across the globe. Social media applications like Facebook,
Instagram, whasapp and many other social media channels has drastically enhanced the interest

of general people in society towards the internet. Enhanced interest of social media has
drastically improved the number of internet user's that also improved the internet access across
the globe. With the immense support of social media internet access has drastically improved
specifically in developing countries like India, China and other. In India almost 180 million
actively use social media that also motivate them to access the internet network. Increasing
popularity of social media is attracting people to access internet not just in urban part of the
countries but it also motivating rural people to access and use internet even for the professional
purpose.
As per the opinion given by (Malathi and Joseph, 2018) Emergence of social media influenced
the mobile user's to enhance the productivity in use of mobile phone like for searching
information, for buying products and other benefits with the use of internet. Daily access of
internet because of the social media has improved the reliability of user's over internet. Social
media make people reliable towards internet not just in respect to access of various information
but also in commercial aspect as users become more habitual towards analysing various websites
for shopping and other aspects.
As per the view of (Leonardi and Vaast, 2017 ) Emergence of social media has increased the
internet access that give scope to various commercial advertisements over internet. Social media
has brought the culture of utilizing internet for advertisements and branding that created a huge
scope for the internet to channelize various advertisements. Improved brand publicity over
internet has immensely increased the profitability of internet. Social media enhanced the revenue
sources in many ways like brand advertisements, campaign advertisements and other associated
advertisements. The major role in improving the advertisements over internet played by
YouTube, Instagram and all other social media channels. Improved profitability has provided
scope to employment opportunities for maintaining the infrastructure.
As per the view of (Kluger, 2019 ) Society has also witnessed the negative impact of social
media. Emergence of social media has motivated to people to share various information without
even analysing about the authenticity of shared information. Numerous wrong and void
informations share over social media that also created myths in the active users about various
aspects of society. Several issues has registered like religious issues and many others that created
a huge disturbance in the society and social media became the major source to spread such
rumours.

As per the opinion of (Jun, 2018) social media become the primary source of branding and
advertisements and corporate houses use various search engine optimization to improve the
traffic over such branding campaigns. Over social media there is no such way to measure
authenticity of the product quality and that causes to branding of inappropriate products over
internet. Many times such void branding causes to fraud to the buyers of such products as the
user's rely over information available over internet and that mislead them to use such products
(Blank and Lutz, 2017). All such fraud, misleading information and other associated negative
impacts of social media create wrong image of internet in the mind of user's and that could
reduce the faith in user's for internet authenticity.
Challenges and measures of security and privacy in case of using social media services online
As per the opinion given by (Dunbar, 2016) one of the major challenge of social media is to
analyse the authenticity of information or products. Social media is well known for supporting
unauthentic data, services and products as there is no way to measure the authenticity of such
products and services used for marketing campaigns over social media. This wrong marketing
campaigns also causes to availability of wrong information over internet that negatively
influenced the authenticity of internet. This unauthenticated aspects of internet also caused to
various frauds over internet.
In the opinion of (Chua and Chang, 2016) social media has immensely challenged the privacy
related to various data of corporate organisations and also of personal information of individual.
Social media became a huge factor behind influencing negatively different information and
content negatively. Immense contant format is a big challenge social media has created that
involve content related to the brands, corporate houses and many other body's. To judge the data
and relative information is a huge challenge of social media.
In the view of (Carrotte, Prichard and Lim, 2017) social media is specifies as the entire different
world as it comprises numerous amount of applications, websites and channels that consumes
quality of time of user. Time management is among the major challenge user face over social
media as the plenty of aspects over social media is available to access. Availability of plenty of
applications becomes a major dis-tractive aspect for human being. People come from all the age
group specially of the young age people who go to school and college spent quality amount of

time over social media that effectively distract the studios and career as well. To manage the
time while using the social media is a major challenge user face.
As per the opinions of (Camerini, Schulz and Jeannet, 2018) Social media has also challenged
the safety related to the society many times. Social media became a huge source of sharing
negative and inappropriate things about the society like sharing inappropriate quotes over
religion issues and that cause to spoil of piece in the society. Sharing rumours over social media
about such social issues give opportunities to negative elements of society for influencing the
society in wrong manner. Many times even the google provide information based on the content
available over social media which also give opportunities for making available negative
information and knowledge about the different aspect of the society.
As per the views given by (Boxell, Gentzkow and Shapiro, 2017) to keep the personal
information safe is a regulatory aspect and even it is opposed by the laws such as data protection
act that specifies that all the information related to the user must be private and it must not be
accessible for any external entity. Management of different social media networks can maintain a
proper channel to control the hacking. To keep the information safe user can also follow various
strategies such as using tough passwords for various websites. User should not repeat the same
password for any other site if the password has utilised once. Not repeating the same password
will strengthen the security aspect of user over social media networks. Many time's user share his
password with the close people that also causes to leakage of data so its crucial for the users to
not to share passwords even with the close and reliable people. Stacking over social media is a
very common aspect in recent time so its crucial for the user to share only limited information
about the activities' user engage with and other related detail. Many times stacking causes to
harassment as well. For keeping the records and data safe over social media its crucial for the
user to change all the respective passwords over internet from time to time. Constant changing of
password will enable and strengthen data protection in respect to the user.
To keep the information safe over social media user must keep in mind to log out
whenever any external sources or devices such as mobile, computer and other devices is used.
Not to share password and other relative personal information of users is also an effective tool
for the safer user experience over social media and internet.
All such effective measures enable the user to keep the personal information safe from
the fraud entities.

Two social media body's
Social media has witnessed the increasing demand because of the various features that
enable the social media to be a trendy aspect for the mobile phone user's.
Basis of Comparison Facebook Instagram
Features Facebook has provided various
features such as Well organised
list, New feeds, Groups,
Messages, Music, Video,
Royalty free entertainment,
Organize event dates, Friend
list, Stories, Watch
party ,Search, Save item,
Suggestion, Notification, Filter
Content, Block, Facebook
group insight, Scrapbooking,
Video sharing, Photo sharing
All such features like texting
massages, video calls, post,
comment, share information ,
location sharing, tagging and
many other features can be used
over Facebook directly as the
user get to access with all the
features available over the main
screen directly when the user
get log in.
Use of all the features enable
the users to get connected even
from the longer distance by
doing voice calls, video calls
and by using other features to
Instagram offer various
features that include Image
editing, Location tagging,
Messages, Push Notification,
Group messaging, Hashtags,
Filters, Live videos, Video
sharing, Photo sharing.
All such features like sharing
pictures, videos, voice call,
video call are easily accessible
for the users after the log in to
Instagram account.
Usage of various features like
sharing videos and photos,
sharing story's about the
regular activities enable the
users to stay connected with all
the friends and family with
more effectively.

strengthen the connectivity.
Application Facebook is a social media
application that carry the
million of active user base.
Various features of Facebook
such as posting photos, videos
and other features that make a
Facebook user engage with
various activities.
Facebook also offers other
application such as massager
that enable user to connect with
friends and family with text
massage or video calls
(Alencar, 2018).
Instagram is a social media
channel that give access of
various other application such
as message, videos, photo
sharing and many other
application at one place.
Instagram is an application that
support and enhance
connectivity with advanced
features like high quality video
calls and other associated
applications to improve the
user experience.
Instagram is a new application
but the response that Instagram
received from the mobile
phone user's is immense that
could enabled the Instagram to
create strong identity in the
market.
Suitability for Business As per the latest records of data
the number of active users over
Facebook is more than 2.5
billion that give a huge scope
for the corporate organisation
to utilise the channel effectively
for the marketing campaigns.
Facebook is witnessing
Instagram is witnessing over
800 million active users that
create a huge scope for the
company's to conduct
marketing campaigns.
Instagram has received the
immense support from the
mobile users as the application

advertisements from almost all
corporate houses that clearly
indicate about the importance
of Facebook in creating
business opportunities.
Facebook not just provide
opportunities for running the
marketing campaigns but the
application is also used for
selling the products online
which make this application
more successful for the
commercial purposes .
get features effectively over
internet in a very limited
period that created a huge
opportunity for the corporate
organisation to conduct
business over Instagram by
selling products and services.
As per the views of (Bhatt, 2017) communication become a very easy in today's world because
of the availability of various sources to communicate. Digital mediums and internet has created
revolution by providing various channels to communicate the people. Social media is one of the
effective medium mobile phone users used to communicate as the users get easy assess to
received massages from the sender. Earlier the massages used to conduct over mobile phones
that also needed recharges to conduct such text but after the emergence of social media the
massages seek no such cost to sent. Social media played a revolution in the communication as it
made the communication even more interesting by launching various new features such as video
call, emojis, voice note and other features that enable the massage to look even more interesting
and attractive. The features of social media related to the video call has also improved the
internet efficiency by reducing the distance between people. Recently social media became a
huge medium for sharing videos and photos as a text message that also improved the
effectiveness of social media for the users. Social media is also accessible for sharing various
information that also enable the users to increase various awareness in the people for many social
issues.

All such aspects has created a social media network a smooth channel for communication
. Social media has provided various new dimensions in the mode of communication that made
the communication even more effective and interesting.
CONCLUSION
This report concluded about various positive and negative aspect of social media like
availability of inappropriate information, sharing wrong information, spreading inappropriate
quotes and also concluded the impact of all such aspects of social media over internet. This
report has also concluded how social media make available wrong information over internet that
also causes to frauds and several issues in society. Various aspects like spreading data of
different elements of society to influence the image of such corporate organisations has
concluded precisely in this report and that also enable the internet to create negative impact has
also concluded in this report. Various ways has also concluded in this report that specifies about
the positive aspects of the social media on internet like making social initiative, promoting social
initiatives for the betterment of the society has also concluded in this report. This report also
conclude about different challenges users face in respect to the privacy. Various ways such as
keeping personal information to own self, not sharing password and other ways has concluded in
this report to be safe from fraud and also to be away from privacy related issues over social
media. This report also concludes the comparative analysis of two social media applications.
How various features like voice call, video call, posting photos and other over such social media
application facebook and instagram improve the experience of users over such applications. The
comparative analysis also interacted with the commercial aspect of such social media networks.
Various features and usability of such features like using voice call to get connected over
Facebook and Instagram has concluded in this report. Various suitability of such social media
channels like usefulness, features and other relevant aspects based on the comparative analysis
has also concluded. This report also concluded about the communication aspect of the social
media channels.

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Online:

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