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Scope of Pharma Company in UK - Super Drug Report

   

Added on  2020-07-23

9 Pages2576 Words66 Views
Business DevelopmentMechanical EngineeringHealthcare and Research
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INDIVIDUAL REPORT
Scope of Pharma Company in UK - Super Drug Report_1

Table of ContentsINTRODUCTION...........................................................................................................................1BACKGROUND.............................................................................................................................1MAIN BODY...................................................................................................................................1PORTER 5 FORCES..................................................................................................................1PESTLE ANALYSIS..................................................................................................................3SWOT Analysis.........................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
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INTRODUCTIONMedicines are the tonic for the human life and from many yeas years it has turned in toessentials in individuals life. The report will evaluate the scope of biggest Pharma company inUK which is Super Drug deals in heath and beauty care products. The company is servingcustomer satisfaction since ages and has various developed online facilities which assist the firmin attain competitive advantage. Further, it will outline the various business strategies andtechniques used by the enterprise to identify its market position according to its rivalries in theindustry. Thus the report will evaluate the internal functioning of Super drug which assist thebusiness in running its operations successfully in order to satisfy customer needs and wants. BACKGROUNDSuper Drug is the largest Retail of UK dealing with beauty, skin and health products ofall kind. The major advantage of increasing customer satisfaction and revenue generation is itsonline prescription from Doctors which assist the people in dealing with emergency situationsitting at home. Moreover, the enterprise serves beauty and heath products keeping in mind thehealth and safety factors of its buyers. It has more the 700 stores located across UK whichdemonstrate that the business is on peak and stand out in market competition against its rivalries.MAIN BODYSuper drug Pharmaceuticals uses various business strategical too to analyze its businesspostilion but the most used strategical tools. Basically company uses 3 tool fro 3 differentevaluation which are as follows:PORTER 5 FORCESThe company uses this tool to determine its competitive advantage over its biggestcompetition that is Lloyd's Pharmacy limited which is also trying try hard to attain businessposition above Super drug stores. The 5 forces analysis of Super pharmaceuticals is as follows:Bargaining power of Supplier: The company has strong influence over its supplies inthe industry. Suppliers have a deep understanding of market demand an requirement thereforethe individuals holds lot of power. The treat of suppliers for Super Pharma is high that is why theenterprises can directly sell its products to buyers in order to minimize the competition fromrivalries selling similar products and services. Bargaining power of customers: The company provides customer reward card in whichthe buyer can collect points on continuous shopping and than can redeem whenever want which1
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